Friday, January 24, 2020

The Conqueror Worm and the End of the World :: Conqueror Worm Essays

The Conqueror Worm and the End of the World Edgar Allen Poe is one of the fathers of terror and mystery.   His twisted, Macabre tales and poems are filled with great detail and often end with a dismal twist.   "The Conqueror Worm" is one example of his masterful rhymes and tells how a play on life turns into reality for mankind.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The setting is a theater but it is not just a site for plays.   Poe describes it to be that way to trick the reader, but the theater is actually the setting for mankind.   We play our lives in this stage for everyone else to see.   Lines three through six describe the crowd and how they are there to see "a play of hopes and fears."   If people would look beyond the point of reading the line just to understand the words, they would see that the play is actually the lives of everybody in society.   I say this because everyone has their own hopes like getting a good job, succeeding, having a family and ultimately dieing happily.   Along with their hopes, everyone also has their personal fears.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The characters of the poem are also some very meaningful keys in showing the hidden meaning.   The first stanza describes the crowd that has gathered to watch the enactment of our human lives.   Lines three and four states "an angel throng, bewinged, and bedight in veils, and drowned in tears."   Poe is stating that a group of angels is going to watch the spectacle put on for them, although they are already drowning in the tears from plays before.   The orchestra that plays for them is another set of characters that have meaning.   They represent the background in everyone's life by "playing the music of the spheres."   A third set of characters that show hidden meaning is the "Mimes, in the form of God on high."   They denote the people that inhabit the earth.   Poe describes them as "Mere puppets they, who come and go at bidding of vast formless things."   The vast formless things are the ideas that we have.   Ideas l ike the things that we think we have to do for ourselves to survive and succeed.   They also make up drama of the play.   A final, prominent figure in this dramatic performance is the conqueror worm.   Poe illustrates it as "a blood-red thing.

Thursday, January 16, 2020

Health Tourism in Asia

Health Tourism Introduction With the development of society, more and more people take more care of their health. Health tour is a good way for people to cure their disease or maintain their health. It is becoming more and more popular and playing an important role in tourism industry As it known to all, Asia has many resource for health tour, such as the nature environment and the experience of health care. India and China are famous places for health care. But Health tourism is more booming in Europe than in Asia. Why? Asian health tourism also should be promoted.The purpose of this essay is to analysis the definition of health tourism and the advantages and obstacles of promoting health tourism across Asia. Definition of â€Å"health tourism† Health tourism is also called Medical tourism ? medical travel and global health care. It is a term to describe the rapidly-growing practice of travelling to get health care. And, It is an commercial action that some sellers deliberate ly promoting its health-care services and facilities to attract tourists. Such as Most of the natural therapeutic resorts, as well as the spa resorts, offer the possibility of combining your visit with a range of holistic treatments.This kind of treatment includes water therapy, Ayurvedic medicine, and conventional massages. And most of the therapeutic resorts are hotels offering special vacation packages that include treatments and pampering, as well as board and lodging. The advantages and obstacles of promoting health tourism across Asia Advantages: Firstly, from the angle of the economy, it includes price dominance? physical infrastructures and market economics. Asian countries have many resources for health tourism and adequate labor that can provide comparable medical tourist services at lower prices.For example, China is becoming a destination for Westerners who want to take advantage of stem cell treatments . Hong Kong offered A wide range of health care services. It has 12 private hospitals and 39 public hospitals in 2006, providing 3124 and 27755 beds respectively. India is known in particular for heart surgery, hip resurfacing and other areas of advanced medicine. The government and private hospital groups are committed to the goal of making India a leader in the industry. The industry's main appeal is low-cost treatment.Singapore has a dozen hospitals and health centers with JCI accreditation. In 2000, The World Health Organization ranked Singapore's health care system sixth best in the world, the highest ranked system in Asia . Patients from developed countries such as the United States and the UK are also beginning to choose Singapore as their medical travel destination for relatively affordable health care services in a clean cosmopolitan city. Water, Waste management, Telecommunications, Power Transport, Money and Banking are all the physical infrastructures.Thailand, one of the countries in Asia, for 5 years, staring in 2005, the Thailand gove rnment plants to invest US$41 billion, or 26 percent of GDP in infrastructure such as electricity, transportation, housing, irrigation, health and education. Market economy is very important to the development of health tourism. Health tourism as a commercial transaction must be develop in a free market. Economic globalization is a trends in modern society. It is the same in Asia. The Asian Financial Crisis in July 1997 is enough to prove it. Medical tourism is a growing segment of Thailand's tourism and health-care sectors.In 2005, one Bangkok hospital took in 150,000 treatment seekers from abroad. In 2006, medical tourism was projected to earn the country 36. 4 billion baht. Secondly, from the angle of the policy, health tourism needs developed political and legal institutions. It consists of political environment? legal system ? low, order and the provision of a safe environment. China is country who pay more attention to the social health system especially to the poor. So the le gal system to protect the health care agency. It is good for health tourism. Thirdly, from the angle of the society, it includes Domestic research and development ? he influence of high-tech medicine and traditional healing? Tourist appeal? Human capital. It is known to all that Asia has many resources of health-care, like the Chinese Medicine and Ayurveda. So it can be used to the domestic research and development. We are in a technology society now, technology is the impetus of health industry. New products should be produce with technology. By developing the technology to promote the health tourism is an important strategy. The most important thing is that some Asian countries combine the high-tech medicine and traditional healing , so that traditional experience and technology can be combine.The reputation of Asian medicine is high, tourists appeal to travelling to Asian to get health care. Because some methods is close to nature and its side-effect is least. So it is attractive . Finally, human capital is also a important thing to develop health tourism. Westerners go overseas to countries such as China and India not because it is cheap, but because it is highly educated. The skill and educated is the productivity to health industry. Countries that have more human capital, especially human capital appropriate for the medical tourism industry are at an advantage over those who that do not.And it is one of the advantages in Asia. Obstacles: Firstly, there are many international regulations in the world. Patent is very important to economy. And it also very important for a company , it can be looked as productivity. If new products created by a company can not be protect, there will be many fake products and the competition of this company will be reduced. Western countries pay much attention to the patent, even some of them will look it as the life of the economy. You know that patent is not be much accounted in many Asian countries. Some health-care product s can not be protected well.It lead to some sellers can not make much money. So the passion of them will be reduced. It will affect the development of the health tourism. Secondly, international standard and accreditation or credentialing is also a obstacle for health tourism to develop. Although it is globalization nowadays, there are still many problems about accreditation or credentialing. If someone want to go aboard, maybe it is not easy for some countries. The process may be vey confused. The standard of international is not in a high level since the developing standard is different for many countries.Maybe it is very convenient between European countries, but not the same in other countries like in Asia. So sometimes travel to other countries for health travel is not an easy thing to many people. Thirdly, public and private health insurance in source countries increase the portability of health tourism. I think health traveling is an kind of consumption, if it need more peopl e to consume it, it must have some policy to ensure it. So that people will not be afraid of fear. Most of the Asian countries are not very poor, farmers occupy most in the total population. The heath insurance of health-care has been less developed.These countries always pay more attention to their economy and policy. Many Asian countries have been the colony in the history. At that time, they have no economic sovereignty. So the standard of their economy is not in a high level. Absolutely, it is worse than western countries. So both public and pravite health insurance in sourse countries in Asia is in shortage. This may obstruct the development of health tourism. Fourthly, legal resourse and protection of patients is also very important. All the patients must be respected by the whole society. Be respected by others and every one be look as equal is also one of the human rights.If someone who travel for health to an Asian country, he or she shouldn’t be discriminated. I hav e heard a news said that a man who has a strange disease and he travel to Thailand to cure this disease. Few days later he was known by many people. He got exposure by the journalists in Thailand. I think it is not good for him and his wellness. And it is not the humanism. The value system is different in different countries. But all we should do is protect the patients as much as we can. Since the standard of legalization is not high, the government must lay down some laws to protect the health tourism in Asia.In European, the regulation system is very strong. Fifthly, entry requirements and transportation is a problem in Asia. Because the economy is not strong in Asia, the infrastructure is not enough and without high quality. Without transportation, the communication will be less. Tourists from other countries can not get Asia for health tourism and the resource from different areas and not be exchange. So, to promote the health travel, traffic system must be improve and perfect. Or else, it will obstruct the promoting of the health tourism. Conclusion In this essay, I talk about something about health tourism.It include the definition and the advantages and obstacles it promoting in Asia. If we want to develop the health tourism in Asia, we must make the most of it and change the obstacles to advantages, so that it can be well-developed. Reference: http://www. jointcommissioninternational. org/23218/iortiz/ JointCommission International (JCI) Accredited Organizations . Health system attainment and performance in all Member States, ranked by eight measures, estimates for 1997 Medical Tourism: Hidden dimensions by Rabindra Seth, Express Hospitality, June, 2006, retrieved September 12, 2006

Wednesday, January 8, 2020

Ford Motor Company An Overview - 1828 Words

Overview Ford Motor Company is a renowned automotive company and has been for many decades, founded officially on June 6, 1903. Ford is headquartered in Dearborn, Michigan just outside its original birthplace of Detroit. The company has experienced considerable growth over the past century, in many ways mirroring the rise and fall of the American manufacturing industry. Currently trading on the NYSE under the ticker â€Å"F†, at $13.10 (as of the morning of April 10, 2016), with 3,918,630,174 shares of common stock outstanding. Ford is a multinational corporation, with a range of vehicle products and subsidiaries. The vehicles produced by Ford are both commercial and luxury, and the company maintains substantial core competencies in the production of automotive parts. In addition, they also produce trucks and tractors for commercial and agricultural use. In the coming years, Ford seeks to maintain its position as a major player in the national and international automotive markets, with major competition coming from the likes of General Motors, Honda, and Volkswagen. Management Structure Ford’s corporate management structure is traditional, with an executive group as well as a board of directors. The current CEO and President is Mark Fields and the Executive and Board Chairman is William C. Ford Jr., a descendant of the original founder. Other key principals include: †¢ James D. Farley, Jr. Executive Vice President and President, Europe, Middle East Africa †¢ JohnShow MoreRelatedCompany Overview Of Ford Motor Company1608 Words   |  7 PagesCompany Overview Ford Motor Company is a public corporation that began its operations in 1903. The company designs, develops, manufactures, and services cars and trucks across six continents. 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Tuesday, December 31, 2019

Ethical Principles Of The Workplace - 796 Words

Ethical Principles in the Workplace In the corporate world today, businesses that are enormous and those that are less enormous, must follow some ethical principles. An organization’s ethics matters significantly because standards lean toward the organization’s reputation regarding trust, respect, equality, and fairness† (Society for Human Resource Management, 2015, p. 119). To just put it, having ethical principles in place that are good for the business matter and sometimes they don’t. For example, even though Wall Street had ethical principles in place, it did not matter for some because the organizational behavior led to people losing homes, all their saving and for some their lives. This renowned organization collapsed because of unethical practices in the workplace which affected the community, customers, and the team itself. The consequences were a catastrophe mess. Some of the employees at the top fail to meet their responsibility in regards to ma king decent choices. They were driven by greed and the ignorance of the public policy. They violated their ethical charge to influence business for their profit and special interest groups. If an organization look at its ethics and values and ignore something that is wrong, it just might end up out of business. I firmly believe that people who manage currency should have a high degree of integrity. As I begin to reflect on the question, what are some of the ethical principles that our organization operates under? WhatShow MoreRelatedCareer Ethics : Professional Ethics1491 Words   |  6 Pages according to the Business Dictionary professional ethics is, â€Å"professionally accepted standards of personal and business behavior, value and guiding principles. 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To act in an ‘ethical’ manner, an individual must display integrity by doing what they believe to be right. When working within any professional body, an individual will be subjected to circumstances in which personal ethics will come into play. The Accounting profession is no different as ethical questions arise as part of any working day and can effect how an individual or the company conducts businessRead MorePersonal Ethics Development Paper871 Words   |  4 PagesTrevià ±o and Nelson (2007), define ethics as â€Å"the principles, norms, and standards of conduct governing an individual or organization.† I was influenced the way I determine different actions or behavior in a particular situation since I was a child. Growing up with a single Catholic mother made me value different things and behave in a particular way. In addition, this made me a have a particular ethical system that influences the way I work and act as an individual. 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Sunday, December 22, 2019

Caffeine and its Long-term Physiological Changes Essay

Caffeine and its Long-term Physiological Changes To many people, caffeine seems like more of a necessity to start the day, or keep the day going, rather than a potentially harmful drug; however, most do not realize the long-term physiological changes that can occur as reported by several users. According to National Geographic, consumers spend 30 million dollars every year on caffeine tablets and roughly 50 billion dollars on caffeinated soda. Caffeine is a drug and as such makes changes the bodies. When people consume food or drink with caffeine in it the body responds by a raise the blood pressure, exciting the central nervous system, endorses urine formation, and speed up the action of the heart†¦show more content†¦Food and Drug Administration does not include caffeine on its generally recognized as safe (GRAS) list. (Microsoft, 2003) Caffeine is a psychoactive drug and as such when consumed, there are physiological changes that occur such as mood and increase energy. People have explained this a buzz. Users like the way the buzz makes them feel. Other users feel a sense of normalcy using the drug, which also makes it possible for them to get through their daily life. (Ieid, T.R., 2005) Caffeine is the most widely used drug in the world, yet abuse of the drug is rare because people stop using when they feel jittery and unable to function in a clear mental state. Jittery is a feeling of anxiousness, most likely due to an increase in blood pressure. Like other drugs, the amount of caffeine needed to become jittery is dependant on the persons body weight, i.e. children consume less amounts of caffeine than adults and feel the same effects because of their low body weight. (Ieid, T.R., 2005) Digital imagery of the brain shows that a heavy caffeine users brain on caffeine looks the same as a persons brain that is a light caffeine user not on caffeine at that particular time. In other words, a heavy caffeine user needs caffeine to have their brain function somewhat normal. (Ieid, T.R., 2005) There has been no direct relationship between death and caffeine use, however there is a case inShow MoreRelatedInformative Essay About Drugs1020 Words   |  5 Pagesawareness and consciousness, alter our perception and change what we see, and most commonly known, change our moods and thoughts. There are legal psychoactive drugs such as coffee, alcohol, and tobacco and illicit substances such as marijuana, cocaine, heroin, and LSD. Many people would not still be taking drugs if it weren’t for an overwhelming and compulsive desire to obtain and use the drug. This is known as addiction, but this factor combined with a change in the nervous system so that a person now needRead More alcohol Essay1576 Words   |  7 Pagesgrow naturally, where as others are manufactured illicitly or even legitimately in laboratories. They may be smoked, inhaled, ingested, or injected and used for social, religious, or self-medicating purposes. The substance that are abused include caffeine, n icotine, alcohol, steroids, stimulants, depressants, heroin, ANd cocaine. Substance abuse and dependence were first described as disease process in the 1960s with the introduction of Jellinek’s work on alcoholism. Dependence on alcohol andRead MoreThe Use of Ergogenic Compounds to Improve Athletic Performance1609 Words   |  7 Pagesenhancing quality in sporting performance. Compounds such as bee pollen, caffeine, glycine, carnitine, lecithin, and gelatin are claimed through anecdotal evidence to improve strength or endurance. The use of drugs and other substances has persisted for nearly a century. Ergogenic aids are used to improve an athlete’s performance in as many ways as possible. This includes:  § Physiological aids  § Nutritional aids  § Mechanical aids  §Read MoreUsing Multimodal Wearable Technology Essay749 Words   |  3 Pageshere are trying to use data analytics and data models over the data set collected by Multimodal Wearable Technology to detect conflict between couples. Various wearing technologies can provide various physical to physiological data. This data is collected over multiple channels over long period of time. By analyzing this data, the authors want to detect conflicts among couple. This problem presents challenge as the wearable technology and other channels over which the data is collected can be difficultRead MoreVital Pharmaceuticals, Inc. Essay1632 Words   |  7 Pages neutral or positive influences due to the supplement, with minimal or no negative influences. 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Adenosine also known as ATP stands for adenosine triphosphate which accordingRead MoreBalance Your Physiology For Stress Prevention And Stress Management1195 Words   |  5 Pagesmore cortisol! Yes that s right. Your body will release even more of the stress hormone! Let s take this a step further. What happens if you throw some gas on this fire and have a caffeine beverage (caffeine is a powerful central nervous system stimulant)? You would be setting yourself up for a perfect physiological disaster. Irritability, the shakes, anxiety, hyper excitability, muscle loss and fat accumulation! OUCH! This does not optimize your physiology and in fact increases levels of the stressRead MoreCaffeine as a Drug Essay2841 Words   |  12 Pagesrelaxing in the afternoon over a cup of tea, all have similar ingredient caffeine. Caffeine has been consumed ever since the 2700 BC, with its conjunction in tea, for the Chinese Emperor Shen Nung. In 575 AD, the first use of coffee beans where in Afric a where it was used as currency and food. Even more today, caffeine consumption has become an integral part of millions of peoples daily lives. According to David Weaver, Caffeine and theophylline are among the most widely consumed neuroactive substancesRead MoreSleep Disorders and their Cause Essay936 Words   |  4 PagesIt can be physiological or psychological reasons. Sometimes we can have problems with sleeping. But it is only normal if it is sometimes. If it happens repeatedly then it is a problem it might be you are experiencing a sleeping disorder. There are many are many forms of sleeping disorders and causes. It can have a negative problem on you. You can experience energy loss, health problems, and emotional balance. If you experience feeling sleepy during the day, drinking lots of caffeine to be ableRead MoreThe Effects Of Drugs And Alcohol On Pregnant Women And Babies Essay2009 Words   |  9 Pagesbecause most everything the mother puts in her body gets passed on to the baby either by passing through the placental barrier or the umbilical cord. Drugs are considered any substance that makes a change to the physiological aspects of the body. Some drugs that affect pregnant women include caffeine, over the counter drugs, tobacco, and illegal drugs such as cocaine or methamphetamine. Based on the definition of a drug, alcohol is considered a drug. Alcohol has many adverse side effects for pregnant

Saturday, December 14, 2019

Wilfred Owen War Poetry Free Essays

Poetry places individuals minds in a state of imagination and emotion where words are thoughts of experiences branding into the minds of the readers. Dulce Et Decorum Est explore how the experiences create emotions for the readers mind to capture the essence of war whilst on the other hand the Anthem for Doomed Youth speaks about what war was like in conjunction to pitifulness and stupidity. To begin, Dulce Et Decorum Est (It is sweet and honourable) talks about war and the effects of war. We will write a custom essay sample on Wilfred Owen War Poetry or any similar topic only for you Order Now The effects of war are described as ‘Bent double, like old beggars under sacks, Knock-kneed, coughing like hags’ where soldiers are demystified in juxtaposition to the propaganda where they are spoken about as young, strong, handsome men and here they come back buggered and weak from the war. Owen speaks about the war with his insights of pity he has for it ‘In all my dreams, before my helpless sight, He plunges at me, guttering, choking, drowning. If in some smothering dreams you too could pace Behind the wagon that we flung him in, And watch the white eyes writhing in his face, His hanging face, like a devil’s sick of sin’ and Owens insights of the war allow the readers to capture and understand what world war 1 was like from his own experiences. Owen uses emotive and alliteration language to grasp the minds of the readers ‘Gas! Gas! Quick, boys! An ecstasy of fumbling, Fitting the clumsy helmets just in time; But someone still was yelling out and stumbling And flound’ring like a man in fire or lime†¦ Dim, through the misty panes and thick green light, As under a green sea, I saw him drowning. ‘ With Owen being able to grab the readers attention, he is able to use this imagery to create a sense of emotion towards the readers as they look to find a deeper understanding of the war. Assonance of the terms ‘ing’ helps to associate the feeling of what was happening at that time where he expresses the scene as ‘guttering, choking, drowning’ when his friends where being drowned in the green poisonous gases described as ‘green sea’ to emphasis that sense of dying helplessly. The enthusiasm that own incorporates into his poetry expresses his own opinions and thoughts of the pitifulness and stupidity of war when he says ‘My friend, you would not tell with such high zest’ and this is an indication to hat he feels about outsiders trying to explain what it was like without even being their to experience it first hand. To understand the war, the poetry of Owen directs his insights of the war straight to the readers where his descriptive language and emotive scenery create the images of a first hand experience and this is how Owens poetry brands emotions and melts the images of emotion into the readers minds through his th oughts and experiences. In relation to Owens Dulce Et Decorum Est, the poem Anthem for Doomed Youth uses a range of techniques to embed emotions into the mods of readers. Owen captivates the readers attention through a wide range of imagery where ‘passing-bells for these who die as cattle? ‘ grasps the minds readers to create a scene of dying cows to mimic the deaths of soldiers and the pain of death and war through ‘stuttering rifles rapid rattle’ where the alliteration captures the readers attention whilst still creating that image of death and loss. The poem Anthem for Doomed Youth is rather a sad story of tears and sorrow where by Owen speaks about ‘The pallor of girls brows shall be their pall;’ which indicates how the sad expressions of girls eyebrows are the only thing that they can share that is common to both sides. The excessive use of personification dims the horror of the war to allow readers to understand the pain through metaphors explaining ‘passing-bells for these who die as cattle? , and ‘wailing shells’ and ‘drawing-down of blinds’ which signify the closing of the soldiers eyes in death and wailing shells are dead men in the ocean floating by one by one without anything able to be done about it and this is how Owen further expresses his feelings of pity and stupidity on war. Owen uses personification and emphasis in his poetry to allow his emotions and thoughts to be branded into the minds of the readers and to allow them to grasp the sense of pithiness of war. In conclusion, Owens poetic insights in Dulce Et Decorum Est and Anthem for Doomed Youth allow readers to grasp the experiences of war and a sense of emotion towards what Owen would have been feeling throughout the war. Owen way of communicating to the outside world away from war is effective in enabling him to capture the minds of readers and lead them into a state of embedding his insights into their minds so that they can gather s deeper understanding of the lives of soldiers in world war 1. How to cite Wilfred Owen War Poetry, Essays

Friday, December 6, 2019

Marketing and Management Student Complaint Behavior

Question: Discuss about theMarketing and Managementfor Student Complaint Behavior. Answer: The management problem discussed in the case study is the complaint behavior of the students of the university and its management in case they are not satisfied with the provided services and decides to either stays reluctant or can proceed to spread negative word of mouth. Descriptive research questions would be the choice of questions that could be appropriate for the proposed study for understanding the complaint behavior of the students and discover the gaps underlying in the delivery of the services of the university and take necessary steps. The research design for the proposed study should include two different activity sets of which the first set would involve the modeling of the research content which will form the conceptual design for retrieving the student experiences of the services of the University. The second set would include realization of the conceptual design that will be a part of the implementation of the project findings to improve the complaint management system of the University for developing the complaint behavior of the students (Myers 2013). From the earlier research, several critical directives were derived based on the complaint behavior of the customers which could be used as references for framing the research design and the questionnaire to be asked during the study. The factors like attitude and perception of the customers are important parameters that influence their complaint behavior and based on these parameters, the research questions would be so framed that will help to answer these critical aspects from the viewpoint of the university students. Gathering data for the research will include framing of research questionnaires that the students would be expected to answer either in the form of web based questionnaires or paper-pencil questionnaires. Other than this, data collection will also be conducted by computer-assisted personal interviewing, telephone interviews and face-to-face interviews. Both these techniques would be helpful to gather the student responses and estimate their complaint behavior according to the research design (Chua and Banerjee 2013). Since both qualitative and quantitative designs would be involved in the research, the structure of the interviews would be dependent on the type of research design and information to be gathered. The sampling frame and sampling unit relevant for the study would be formed from the undergraduate students who are enrolled in the disciplines of the university and should be segregated as focus groups for conducting the interviews and individual questioning. The sampling strategy that would be appropriate for the research would be stratified random sampling as students would be selected from various disciplines and the researcher needs to ensure that fair representation of the groups has been undertaken in the sampling procedure (Wah Yap et al. 2012). The research design would determine the steps that should be followed for designing the research questionnaires by considering the type of information required. The steps of the research questionnaires should be framed considering the target respondents and should be placed in a meaningful format and order (Davidow 2014). Open-ended questions would be appropriate for the qualitative design and closed-ended questions would be beneficial for the quantitative approach. References Chua, A.Y. and Banerjee, S., 2013. Customer knowledge management via social media: the case of Starbucks.Journal of Knowledge Management,17(2), pp.237-249. Davidow, M., 2014. The A-Craft Model of Organizational Responses to Customer Complaints and Their Impact on Post-Complaint Customer Behavior.Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior,27, p.70. Myers, M.D., 2013.Qualitative research in business and management. Sage. Wah Yap, B., Ramayah, T. and Nushazelin Wan Shahidan, W., 2012. Satisfaction and trust on customer loyalty: a PLS approach.Business Strategy Series,13(4), pp.154-167.