Ethical Principles Of The Workplace - 796 Words

Ethical Principles in the Workplace In the corporate world today, businesses that are enormous and those that are less enormous, must follow some ethical principles. An organization’s ethics matters significantly because standards lean toward the organization’s reputation regarding trust, respect, equality, and fairness† (Society for Human Resource Management, 2015, p. 119). To just put it, having ethical principles in place that are good for the business matter and sometimes they don’t. For example, even though Wall Street had ethical principles in place, it did not matter for some because the organizational behavior led to people losing homes, all their saving and for some their lives. This renowned organization collapsed because of unethical practices in the workplace which affected the community, customers, and the team itself. The consequences were a catastrophe mess. Some of the employees at the top fail to meet their responsibility in regards to ma king decent choices. They were driven by greed and the ignorance of the public policy. They violated their ethical charge to influence business for their profit and special interest groups. If an organization look at its ethics and values and ignore something that is wrong, it just might end up out of business. I firmly believe that people who manage currency should have a high degree of integrity. As I begin to reflect on the question, what are some of the ethical principles that our organization operates under? WhatShow MoreRelatedCareer Ethics : Professional Ethics1491 Words   |  6 Pages according to the Business Dictionary professional ethics is, â€Å"professionally accepted standards of personal and business behavior, value and guiding principles. Code of professional ethics are often established by professional organizations to help guide members in performing their job functions according to sound and consistent ethical principles.† (Business Dictionary, n/d) Prof essional ethics are standards or codes of conduct set by the people of a certain profession. It is basically the expectationsRead MoreEthical Dilemmas in Workplace1634 Words   |  7 PagesEthical Dilemmas in Workplace Personal values may conflict with ethical decision making if those personal values are different than the organizational norms of the business or institution. Constructing, and maintaining personal ethics in the workplace rests with the individual, and how willing he or she is in assimilating to the evolving cultural dynamic of the corporate world. Many times a person find their personal, cultural and/or organizational ethics conflicting and must reconcile a course ofRead MoreCan Ethics Be Taught? Essay examples1615 Words   |  7 Pagesbeliefs and values of an individual which they apply to circumstances relating to morality. To act in an ‘ethical’ manner, an individual must display integrity by doing what they believe to be right. When working within any professional body, an individual will be subjected to circumstances in which personal ethics will come into play. The Accounting profession is no different as ethical questions arise as part of any working day and can effect how an individual or the company conducts businessRead MoreEthical Ethics Of An Ethical Corporation Is Not An Oxymoron1645 Words   |  7 PagesAn ethical corporation is not an oxymoron. History is littered with tales of deceit and corruption. Human conduct towards ethics in today’s workplace is an important issue; recent headlines show consequences of unethical behavior on both companies and employees. Contained within the basic code of ethics in the workplace are words like, trustworthiness, respect, responsibility, fairness, (Chatov, 1980). Consider questions like, is it ethical to take office supplies from work for home use, or isRead MoreThe Problem Of Child Labour1074 Words   |  5 Pagescompetition in today’s marketplace, where companies are offered with a range of ethical problems such as the practice of child labour. The conditions the children work in are highly unethical and dangerous. They are not provided with basic necessities like education, leisure and in most instances health in their youth. Global standards are often altered, with opposing opinions on the role of children in the society. There are principles that are required to be adopted. (Kolk Van Tulder, 2002). ThereforeRead MoreCan Ethics Be Taught?1626 Words   |  7 Pagesset beliefs and values of an individual which they apply to circumstances relating to morality. To act in an ‘ethical’ manner, an individual must display integrity by doing what they believe to be right. When working within any professional body, an individual will be subjected to circumstances in which personal ethics will come into play. The Accounting profession is no different as ethical questions arise as part of any working day and can effect how an individual or the company conducts businessRead MorePersonal Ethics Development Paper871 Words   |  4 PagesTrevià ±o and Nelson (2007), define ethics as â€Å"the principles, norms, and standards of conduct governing an individual or organization.† I was influenced the way I determine different actions or behavior in a particular situation since I was a child. Growing up with a single Catholic mother made me value different things and behave in a particular way. In addition, this made me a have a particular ethical system that influences the way I work and act as an individual. At the corporation level, ethicsRead MoreEthical Issues Of The Workplace1494 Words   |  6 Pages Ethical Issues in the Workplace Student’s Name Task 1 Helen is facing a big problem and challenge as well. This ethical concern can be termed as a challenge rather than a problem since it has not taken a side that can be considered as a problem. The challenge is evident and if the alteration of the financial statement to suit the demands of the customers. In the case Helen changes the document then she will have gone against accounting ethical codes. If she fails to adjust the financialRead MoreInternational Business Ethics And Ethical Issues Within International Organizations1113 Words   |  5 Pagesinternational business encourage firms and organisations to become socially responsible and ethical global citizens? What I am here to tell you today is that with the correct organisational procedures, internationally renowned businesses are able to become socially responsible and ethically recognised. However when international organisations have unseemly and immoral behavioural standards, generating ethical global citizens is out of the question. Today international business ethics have a numberRead MoreCorporate Citizenship Audit : 1st Draft1032 Words   |  5 Pageswrong, but it comes down to how employees are treated in the workplace. The New York Times recently published an article about Amazon’s company culture. The article did not have positive things to say about the online retailer. Amazon was described as a brutal place to work, where employees were expected to work long hours and place work before everything else. The Times even went as far as describing the company as a â€Å"bruising workplace† in the article title (Kantor and Streitfield). This emphasis

Caffeine and its Long-term Physiological Changes Essay

Caffeine and its Long-term Physiological Changes To many people, caffeine seems like more of a necessity to start the day, or keep the day going, rather than a potentially harmful drug; however, most do not realize the long-term physiological changes that can occur as reported by several users. According to National Geographic, consumers spend 30 million dollars every year on caffeine tablets and roughly 50 billion dollars on caffeinated soda. Caffeine is a drug and as such makes changes the bodies. When people consume food or drink with caffeine in it the body responds by a raise the blood pressure, exciting the central nervous system, endorses urine formation, and speed up the action of the heart†¦show more content†¦Food and Drug Administration does not include caffeine on its generally recognized as safe (GRAS) list. (Microsoft, 2003) Caffeine is a psychoactive drug and as such when consumed, there are physiological changes that occur such as mood and increase energy. People have explained this a buzz. Users like the way the buzz makes them feel. Other users feel a sense of normalcy using the drug, which also makes it possible for them to get through their daily life. (Ieid, T.R., 2005) Caffeine is the most widely used drug in the world, yet abuse of the drug is rare because people stop using when they feel jittery and unable to function in a clear mental state. Jittery is a feeling of anxiousness, most likely due to an increase in blood pressure. Like other drugs, the amount of caffeine needed to become jittery is dependant on the persons body weight, i.e. children consume less amounts of caffeine than adults and feel the same effects because of their low body weight. (Ieid, T.R., 2005) Digital imagery of the brain shows that a heavy caffeine users brain on caffeine looks the same as a persons brain that is a light caffeine user not on caffeine at that particular time. In other words, a heavy caffeine user needs caffeine to have their brain function somewhat normal. (Ieid, T.R., 2005) There has been no direct relationship between death and caffeine use, however there is a case inShow MoreRelatedInformative Essay About Drugs1020 Words   |  5 Pagesawareness and consciousness, alter our perception and change what we see, and most commonly known, change our moods and thoughts. There are legal psychoactive drugs such as coffee, alcohol, and tobacco and illicit substances such as marijuana, cocaine, heroin, and LSD. Many people would not still be taking drugs if it weren’t for an overwhelming and compulsive desire to obtain and use the drug. This is known as addiction, but this factor combined with a change in the nervous system so that a person now needRead More alcohol Essay1576 Words   |  7 Pagesgrow naturally, where as others are manufactured illicitly or even legitimately in laboratories. They may be smoked, inhaled, ingested, or injected and used for social, religious, or self-medicating purposes. The substance that are abused include caffeine, n icotine, alcohol, steroids, stimulants, depressants, heroin, ANd cocaine. Substance abuse and dependence were first described as disease process in the 1960s with the introduction of Jellinek’s work on alcoholism. Dependence on alcohol andRead MoreThe Use of Ergogenic Compounds to Improve Athletic Performance1609 Words   |  7 Pagesenhancing quality in sporting performance. Compounds such as bee pollen, caffeine, glycine, carnitine, lecithin, and gelatin are claimed through anecdotal evidence to improve strength or endurance. The use of drugs and other substances has persisted for nearly a century. Ergogenic aids are used to improve an athlete’s performance in as many ways as possible. This includes:  § Physiological aids  § Nutritional aids  § Mechanical aids  §Read MoreUsing Multimodal Wearable Technology Essay749 Words   |  3 Pageshere are trying to use data analytics and data models over the data set collected by Multimodal Wearable Technology to detect conflict between couples. Various wearing technologies can provide various physical to physiological data. This data is collected over multiple channels over long period of time. By analyzing this data, the authors want to detect conflicts among couple. This problem presents challenge as the wearable technology and other channels over which the data is collected can be difficultRead MoreVital Pharmaceuticals, Inc. Essay1632 Words   |  7 Pages neutral or positive influences due to the supplement, with minimal or no negative influences. While this may be seen as a bold statement, the double-blind cross over testing procedure did help eliminate any physiological influences on the study, and allowed for only physiological changes in performance to be seen. With all this being said, VPX claims for their products should not confuse a typical consumer of the product. While claims may confuse inexperienced customers about the amountRead MoreThe Effects Of Caffeine On Human Brain And Body1825 Words   |  8 PagesCaffeine is a drug that has been studied for many years to learn more about how it effects the human brain and body. There have been many answers and yet there are still more answers to be found as scientists today continue to understand the effects of caffeine. We will look what parts of the brain involve sleep, how caffeine effects the brain and the body and try to determine if caffeine is a serious health threat or not. Adenosine also known as ATP stands for adenosine triphosphate which accordingRead MoreBalance Your Physiology For Stress Prevention And Stress Management1195 Words   |  5 Pagesmore cortisol! Yes that s right. Your body will release even more of the stress hormone! Let s take this a step further. What happens if you throw some gas on this fire and have a caffeine beverage (caffeine is a powerful central nervous system stimulant)? You would be setting yourself up for a perfect physiological disaster. Irritability, the shakes, anxiety, hyper excitability, muscle loss and fat accumulation! OUCH! This does not optimize your physiology and in fact increases levels of the stressRead MoreCaffeine as a Drug Essay2841 Words   |  12 Pagesrelaxing in the afternoon over a cup of tea, all have similar ingredient caffeine. Caffeine has been consumed ever since the 2700 BC, with its conjunction in tea, for the Chinese Emperor Shen Nung. In 575 AD, the first use of coffee beans where in Afric a where it was used as currency and food. Even more today, caffeine consumption has become an integral part of millions of peoples daily lives. According to David Weaver, Caffeine and theophylline are among the most widely consumed neuroactive substancesRead MoreSleep Disorders and their Cause Essay936 Words   |  4 PagesIt can be physiological or psychological reasons. Sometimes we can have problems with sleeping. But it is only normal if it is sometimes. If it happens repeatedly then it is a problem it might be you are experiencing a sleeping disorder. There are many are many forms of sleeping disorders and causes. It can have a negative problem on you. You can experience energy loss, health problems, and emotional balance. If you experience feeling sleepy during the day, drinking lots of caffeine to be ableRead MoreThe Effects Of Drugs And Alcohol On Pregnant Women And Babies Essay2009 Words   |  9 Pagesbecause most everything the mother puts in her body gets passed on to the baby either by passing through the placental barrier or the umbilical cord. Drugs are considered any substance that makes a change to the physiological aspects of the body. Some drugs that affect pregnant women include caffeine, over the counter drugs, tobacco, and illegal drugs such as cocaine or methamphetamine. Based on the definition of a drug, alcohol is considered a drug. Alcohol has many adverse side effects for pregnant

Wilfred Owen War Poetry Free Essays

Poetry places individuals minds in a state of imagination and emotion where words are thoughts of experiences branding into the minds of the readers. Dulce Et Decorum Est explore how the experiences create emotions for the readers mind to capture the essence of war whilst on the other hand the Anthem for Doomed Youth speaks about what war was like in conjunction to pitifulness and stupidity. To begin, Dulce Et Decorum Est (It is sweet and honourable) talks about war and the effects of war. We will write a custom essay sample on Wilfred Owen War Poetry or any similar topic only for you Order Now The effects of war are described as ‘Bent double, like old beggars under sacks, Knock-kneed, coughing like hags’ where soldiers are demystified in juxtaposition to the propaganda where they are spoken about as young, strong, handsome men and here they come back buggered and weak from the war. Owen speaks about the war with his insights of pity he has for it ‘In all my dreams, before my helpless sight, He plunges at me, guttering, choking, drowning. If in some smothering dreams you too could pace Behind the wagon that we flung him in, And watch the white eyes writhing in his face, His hanging face, like a devil’s sick of sin’ and Owens insights of the war allow the readers to capture and understand what world war 1 was like from his own experiences. Owen uses emotive and alliteration language to grasp the minds of the readers ‘Gas! Gas! Quick, boys! An ecstasy of fumbling, Fitting the clumsy helmets just in time; But someone still was yelling out and stumbling And flound’ring like a man in fire or lime†¦ Dim, through the misty panes and thick green light, As under a green sea, I saw him drowning. ‘ With Owen being able to grab the readers attention, he is able to use this imagery to create a sense of emotion towards the readers as they look to find a deeper understanding of the war. Assonance of the terms ‘ing’ helps to associate the feeling of what was happening at that time where he expresses the scene as ‘guttering, choking, drowning’ when his friends where being drowned in the green poisonous gases described as ‘green sea’ to emphasis that sense of dying helplessly. The enthusiasm that own incorporates into his poetry expresses his own opinions and thoughts of the pitifulness and stupidity of war when he says ‘My friend, you would not tell with such high zest’ and this is an indication to hat he feels about outsiders trying to explain what it was like without even being their to experience it first hand. To understand the war, the poetry of Owen directs his insights of the war straight to the readers where his descriptive language and emotive scenery create the images of a first hand experience and this is how Owens poetry brands emotions and melts the images of emotion into the readers minds through his th oughts and experiences. In relation to Owens Dulce Et Decorum Est, the poem Anthem for Doomed Youth uses a range of techniques to embed emotions into the mods of readers. Owen captivates the readers attention through a wide range of imagery where ‘passing-bells for these who die as cattle? ‘ grasps the minds readers to create a scene of dying cows to mimic the deaths of soldiers and the pain of death and war through ‘stuttering rifles rapid rattle’ where the alliteration captures the readers attention whilst still creating that image of death and loss. The poem Anthem for Doomed Youth is rather a sad story of tears and sorrow where by Owen speaks about ‘The pallor of girls brows shall be their pall;’ which indicates how the sad expressions of girls eyebrows are the only thing that they can share that is common to both sides. The excessive use of personification dims the horror of the war to allow readers to understand the pain through metaphors explaining ‘passing-bells for these who die as cattle? , and ‘wailing shells’ and ‘drawing-down of blinds’ which signify the closing of the soldiers eyes in death and wailing shells are dead men in the ocean floating by one by one without anything able to be done about it and this is how Owen further expresses his feelings of pity and stupidity on war. Owen uses personification and emphasis in his poetry to allow his emotions and thoughts to be branded into the minds of the readers and to allow them to grasp the sense of pithiness of war. In conclusion, Owens poetic insights in Dulce Et Decorum Est and Anthem for Doomed Youth allow readers to grasp the experiences of war and a sense of emotion towards what Owen would have been feeling throughout the war. Owen way of communicating to the outside world away from war is effective in enabling him to capture the minds of readers and lead them into a state of embedding his insights into their minds so that they can gather s deeper understanding of the lives of soldiers in world war 1. How to cite Wilfred Owen War Poetry, Essays

Marketing and Management Student Complaint Behavior

Question: Discuss about theMarketing and Managementfor Student Complaint Behavior. Answer: The management problem discussed in the case study is the complaint behavior of the students of the university and its management in case they are not satisfied with the provided services and decides to either stays reluctant or can proceed to spread negative word of mouth. Descriptive research questions would be the choice of questions that could be appropriate for the proposed study for understanding the complaint behavior of the students and discover the gaps underlying in the delivery of the services of the university and take necessary steps. The research design for the proposed study should include two different activity sets of which the first set would involve the modeling of the research content which will form the conceptual design for retrieving the student experiences of the services of the University. The second set would include realization of the conceptual design that will be a part of the implementation of the project findings to improve the complaint management system of the University for developing the complaint behavior of the students (Myers 2013). From the earlier research, several critical directives were derived based on the complaint behavior of the customers which could be used as references for framing the research design and the questionnaire to be asked during the study. The factors like attitude and perception of the customers are important parameters that influence their complaint behavior and based on these parameters, the research questions would be so framed that will help to answer these critical aspects from the viewpoint of the university students. Gathering data for the research will include framing of research questionnaires that the students would be expected to answer either in the form of web based questionnaires or paper-pencil questionnaires. Other than this, data collection will also be conducted by computer-assisted personal interviewing, telephone interviews and face-to-face interviews. Both these techniques would be helpful to gather the student responses and estimate their complaint behavior according to the research design (Chua and Banerjee 2013). Since both qualitative and quantitative designs would be involved in the research, the structure of the interviews would be dependent on the type of research design and information to be gathered. The sampling frame and sampling unit relevant for the study would be formed from the undergraduate students who are enrolled in the disciplines of the university and should be segregated as focus groups for conducting the interviews and individual questioning. The sampling strategy that would be appropriate for the research would be stratified random sampling as students would be selected from various disciplines and the researcher needs to ensure that fair representation of the groups has been undertaken in the sampling procedure (Wah Yap et al. 2012). The research design would determine the steps that should be followed for designing the research questionnaires by considering the type of information required. The steps of the research questionnaires should be framed considering the target respondents and should be placed in a meaningful format and order (Davidow 2014). Open-ended questions would be appropriate for the qualitative design and closed-ended questions would be beneficial for the quantitative approach. References Chua, A.Y. and Banerjee, S., 2013. Customer knowledge management via social media: the case of Starbucks.Journal of Knowledge Management,17(2), pp.237-249. Davidow, M., 2014. The A-Craft Model of Organizational Responses to Customer Complaints and Their Impact on Post-Complaint Customer Behavior.Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior,27, p.70. Myers, M.D., 2013.Qualitative research in business and management. Sage. Wah Yap, B., Ramayah, T. and Nushazelin Wan Shahidan, W., 2012. Satisfaction and trust on customer loyalty: a PLS approach.Business Strategy Series,13(4), pp.154-167.

Activity Based Costing Essays - Management Accounting,

Activity Based Costing The Use of Activity Based Costing By Joseph P. Milazzo Masters of Business Administration Hawaii Pacific University Fall 2000 Activity based costing (ABC) is a relative new way to allocate costs to specific processes and services. This system assures that the costs are accurately distributed to the products or services that generated them. ABC illustrates costs more accurately, giving management insight to the cost associated with certain business activities. ABC extends the decision-making skills of management by expanding on traditional costing (job order costing/process order costing) techniques. However, since ABC's introduction in the 1980's, many corporations are not using ABC, despite gained managerial decision making capabilities. Even by the mid-1990s, ABC's use has not spread throughout the accounting industry and its use is not obvious (Selto & Jasinski, 1996). The following article will discuss the pros and cons of the ABC method. Traditional Techniques ABC is an extension of traditional product costing techniques. These techniques are called job order costing and process order costing. A job order costing system arranges costs for each unit as it goes through a production process. A process cost system collects costs in work in progress account. The numbers of units worked are recorded for the accounting period. These systems alone do not accurately illustrate costs incurred. Instead, these two costing techniques generally lump costs into 3 main categories (cost centers). These three categories are direct materials, direct labor and overhead. Cost drivers are then assigned to represent the relationship between the cost and the process it is allocated to. Activity Based Costing ABC provides a better map of the costs of manufacturing products or distributing services. ABC uses a multitude of activity centers, which are the equivalent to the previously mentioned traditional cost centers. Each of these activity centers has its own cost driver and driver rate. ABC identifies many different costs to products by adjusting the cost driver and driver rates to specific activity centers. This process avoids across the board allocations of cost. For example, a product, which takes up .03% of space in the warehouse, would require .03% cost absorbed by product sales revenue. If the depreciation unit requires 5% cost to replace equipment at a latter date, 5% is the driver rate for that particular product. Unit, batch and product level costs can be determined with ABC. The following steps can summarize the ABC process. The first step is to identify the activities that consume resources and allocate costs to those activities. For example, purchasing materials, record keeping, labor, materials, miles driven, machine hours and number of customers served are activities, which consume resources and needs costs to be assigned to them. The second step is to distinguish the cost drivers that are related to each activity. For example, if machine hours an activity used in the process, then the number of hours used in production of one unit would be the particular cost driver rate. The last step is to allocate costs to products by multiplying the cost driver rate by the number of cost driver units consumed by the process. Pros There are many inherent strengths in the ABC model. The ABC model allows costs to be allocated to many different activity centers. Few corporations can focus on undifferentiated product lines and be successful. Having multiple product lines means the company has multiple cost drivers associated with each different product line. ABC is helpful in selecting which products are successful and which ones should be eliminated. Accurate cost information is key in determining the actual costs of frequent product changes. This cost is important because costs can be a good indicator of the justification or termination of varying product lines. Product lines have become more complex. Product lines of past were much simpler. For example, the Model T Ford came in one style and one color, black. Today, Ford cars have many different colors and styles. These different styles all have different cost drivers and activity centers. ABC illuminates hidden costs when high volume sales are not present and product differentiation is. This is advantageous because unprofitable lines can be replaced with lines that are profitable. Not many years ago, labor comprised 25 to 50 percent of a product's cost. However, since the 1960s, labor is increasingly less

Cal State Channel Islands Admissions, Acceptance Rate

Cal State Channel Islands Admissions, Acceptance Rate California State University-Channel Islands (CSUCI)  does not require scores from the SAT or ACT as part of their application. Students need to fill out an application for the California State University system, indicating which campuses they are applying to. Channel Islands has an acceptance rate of 78  percent. Students with grades above average and a number of extracurricular activities have an excellent chance of being accepted. Will You Get In? Calculate Your Chances of Getting In  with this free tool from Cappex Admissions Data (2017) Cal State Channel Islands Acceptance Rate: 78 percentCSUCI GPA, SAT and ACT Score GraphCompare Cal State SAT ScoresCompare Cal State ACT Scores CSUCI Description CSUCI, the California State University, Channel Islands, was founded in 2002 and is the youngest of the  23 universities in the Cal State system. The university is located in Camarillo, Northwest of Los Angeles. The university offers over 20 majors; business, social sciences and liberal arts are equally popular among undergraduates. CSUCI is proud of its interaction between students and faculty, and the curriculum emphasizes experiential and service learning. The school currently has the second lowest enrollment of the Cal State campuses, but significant growth is projected in the coming decades. Enrollment (2017) Total Enrollment: 7,455  (7,054 undergraduates)Gender Breakdown: 38 percent male / 64 percent female83 percent full-time Costs (2017 - 18) Tuition and Fees: $6,817 (in-state); $18,697 (out-of-state)Books: $1,948 (why so much?)Room and Board: $16,954Other Expenses: $2,902Total Cost: $28,621 (in-state); $40,501 (out-of-state) CSUCI Financial Aid (2016- 17) Percentage of Students Receiving Aid: 81 percentPercentage of Students Receiving Types of AidGrants: 72 percentLoans: 47 percentAverage Amount of Aid​Grants: $8,747Loans: $5,742 Academic Programs Most Popular Majors:  Art, Biology, Business Administration, English, History, Liberal Arts and Sciences, Psychology, SociologyWhat major is right for you?  Sign up to take the free My Careers and Majors Quiz at Cappex. Transfer, Graduation and Retention Rates First Year Student Retention (full-time students): 79 percentTransfer Out Rate: 7 percent4-Year Graduation Rate: 26 percent6-Year Graduation Rate: 59 percent If You Like Cal State Channel Islands, You May Also Like These Schools University of California - Santa Cruz: Profile | GPA-SAT-ACT GraphOccidental College: Profile | GPA-SAT-ACT GraphUniversity of the Pacific: Profile | GPA-SAT-ACT GraphWestmont College: Profile | GPA-SAT-ACT GraphBiola University: Profile  California Lutheran University: Profile  Menlo College: Profile  Scripps College: Profile | GPA-SAT-ACT Graph Admissions Profiles for Other Cal State Campuses Bakersfield  | Channel Islands  | Chico  | Dominquez Hills  | East Bay  | Fresno State  | Fullerton  | Humboldt  | Long Beach  | Los Angeles  | Maritime  | Monterey Bay  | Northridge  | Pomona (Cal Poly)  | Sacramento  | San Bernardino  | San Diego  | San Francisco  | San Jose  | San Luis Obispo (Cal Poly)  | San Marcos  | Sonoma State  | Stanislaus More California Public University Information SAT Score Comparison for Cal State SchoolsACT Score Comparison for Cal State SchoolsThe University of California SystemSAT Score Comparison for the UC SystemACT Score Comparison for the UC System Data Source: National Center for Education Statistics

Wolf v. Colorado & Terry v. Ohio Case Study Example | Topics and Well Written Essays - 500 words

Wolf v. Colorado & Terry v. Ohio - Case Study Example tate policing policies,sometimes declaring them unconstitutional while other times oddly using them as a definitive source in the scope of Federal protection (Schulhofer,2012). Fact.Thus the doctrine of incorporation is when a court selectively and extensively incorporates the Bill of Rights by its construction of the Due process Clause of the Fourteenth Amendment,by so declaring that federal procedural safeguards applies to state’s criminal proceedings. Issue.In wolf,the Court applied the Fourth Amendment to the states,as opposed to the federal exclusionary rule in which case barring the government from using illegally seized evidence in its case in chief to prove guilt. The issues in this case involved incorporation of the Fourth Amendment and the lack of the need for a rule of exclusion. Reasoning.The decision of the Court in Wolf and Colorado in 1949 held that the Fourth Amendment applied to the states, and the exclusionary rule did not. By declaring that the Fourth Amendment applied to the states,relied on the incorporation standard articulated in Palko V. Connecticut,a standard likewise cited in the modern Court to decide whether the Due Process Clause of the Fourteenth Amendment protects a newly asserted liberty (Schulhofer,2012). Case significance.The Wolf’s Court strongly defined the Fourth Amendment’s fundamentals as protecting a person’s â€Å"privacy against intrusion by police,† a basic right of free society.Unanimously it held that the Due Process Clause of the Fourteenth Amendment incorporated the Fourth Amendment. Brief Case Summary.The Petitioner,John W. Terry was stopped by a police officer after the officer observed that the petitioner was ‘ causing’ a store for potential robbery. The petitioner was approached by the officer for questioning and the officer decided to search him first.Acceptably according to the rule of law; a police officer may perform a search for weapons without a warrant,without a probable cause when the

Business Development and the Nature Globalization Essay

Business Development and the Nature Globalization - Essay Example These tasks involve sales, marketing, as well as the development of suitable and reliable strategies for the business organisation. The attention of all businesses should be directed towards the establishment of marketing teams with suitable strategies as well as focus on business expansion. Globalisation is all about expansion; hence, Avny (2006) believes that business entities are obliged to embrace the concept in order to achieve immense expansion and generate significant revenue for its self as well as national growth and development. Globalisation, as earlier noted is a product of human innovation and rapid advancement in technology. Technology presents business organisations with numerous opportunities that can be pivotal in the success or rather development of a business entity. The frequent identification of these opportunities presented by technology makes it possible for these small business entities to expand and reach international markets and as a result bring in more in come. Thus, Todaro and Smith (2009) opine that business development’s major role is to help firms identify and take advantage of the emerging market opportunities. The Nature of Globalisation Among the phenomena worth taking note of across the last period of the twentieth century is globalisation. By itself, it carries significant importance both in developing or what are referred to as Least Developed Countries (LDCs), and developed nations across the globe. The process’ emergence and expansion can be credited to the advancements made in the transportation sector, communications as well as the rapid technological advancement towards the end of the twentieth century and into the twenty first century (Avny, 2007). The advancements made have helped in the reallocation of human... This essay approves that the growth and development of infrastructure like roads and communication lines have resulted in the reduced intervals between the travel times taken from the production and or manufacturing point to destination and or sale points enabling more countries to take part in the trade. The growth of these activities has seen more opportunities arise for the development of business entities which has been a credible contributor to the advancement in the economy of LDCs. It is easy to see the amount of similar products that are flooding the world markets in the contemporary world; an indicator that the world is moving in the direction of becoming a one-village market and or community. According to Birdsall, Rodrik and Subramanian, these developments result in the fast growth and development of these nations’ economies due to the increased multinational trade. The activities involving movement and or exchange of capital included indirect and direct financial i nvestments in least developed countries (LDCs) with the aim of raising the incomes and or revenue of the countries. The local businesses and or industries are required to meet international standards as a requirement of globalisation and as a result some are forced to merge with other multinationals in order to increase their operations. This report makes a conclusion that globalisation is an evoking concept that still is opposed by an ideological minority unable to deny the benefits associated with globalisation knowledge with respect to development of businesses as well as national economies. The few who view globalisation as some form of capitalism should drop the idea and embrace the concept as a major factor in business development.

Annual reports of Boots Essay Example | Topics and Well Written Essays - 2000 words

Annual reports of Boots - Essay Example Return on capital employed has dropped from 18.15% in 2004 to 13.95% in 2005. Gross profit margin shows how much profit was made out of every dollar of sales before covering operating expenses. The gross profit margin has only improved very slightly from 45.67% in 2004 to 46.05% in 2005. Net profit margin shows how much profit was made out of every dollar of sales after covering all costs and expenses. The net profit margin has decreased from 7.73% in 2004 to 5.53% in 2005. Return on assets shows how much profit was earned out of every dollar of total assets. Return on assets has declined from 11.75% in 2004 to 8.76% in 2005. Return on owners' equity shows profit available to equity owners out of every dollar of their investment. Return on owners' equity has also decreased from 22.76% in 2004 to 18.78% in 2005. The downward trend of the profitability ratios indicates weakness. Liquidity ratios are indicators of short-term financial stability. They show whether the business is able to meet its current debt obligation. The liquidity ratios include current ratio and acid test ratio. The current ratio shows the company's ability to meet its current debt obligations (due within 12 months) with assets that can be converted into cash within a short period. Though the current ratio has decreased from 1.5170 in 2004 to 1.4671 in 2005, it is still considered satisfactory being more than 1. This means that the current assets can cover current liabilities with a margin of safety. If the ratio is too big, it may mean that the firm has too much liquidity and is not optimising its investment opportunities. The acid test ratio shows whether the firm has sufficient liquid resources (assets that can be converted into cash very quickly) to meet its current liabilities. The acid test ratio indicates weakness as it has decreased from 0.9086 in 2004 to 0.8027 in 2005. The rati os in both years are less than 1, which means that the company may have difficulty in meeting its short-term financial claims with its liquid assets. Use-of-assets ratios indicate operating efficiency and how well the assets

Concern Of Toyota Vehicle Recall In Malaysia Marketing Essay

Concern Of Toyota Vehicle Recall In Malaysia Marketing Essay UMW Toyota Motor Sdn. Bhd is a joint company which is formed by several companies including UMW Holdings Berhad, Japans Toyota Motor Corporation and Toyota TSUSHO Corporation. The company is prioritizing and engaging a process of manufacture or assembly, marketing and distribution vehicles. UMW Toyota commands pole position in the aggregate sales of non-national passenger cars, commercial vehicles and four-wheel drives in Malaysia. Their operations are guided by international best practices, based on the Toyota Guiding Principles. They adopt the highest standards in management, safety, employee welfare, environmental conservation and community relations. Issue Identification Since early 2010, Toyota has been performing a series of recalls of their vehicles such as Camry, Corolla, Lexus and Prius in several countries such as United States and Europe. The recalls are conducted as action to amend the issue of sticking acceleration pedal in floor mats for safety purposes. (Toyota News, 2010) The United States division of Toyota has been hardly slammed regarding to this on-going issue. In the same article from Time, a social worker from Tennessee, Rhonda Smith quoted Shame on you, Toyota, for being so greedy she said. (Time, 10). This statement is just a sample of current public perception towards Toyota in which Toyota has to take a recovery action. However, Malaysias Toyota Models are not affected by the recalls, except for Toyota Prius model. Toyota vehicles in Malaysia are Completely Knocked-Down (CKD) line, it means that all vehicles are locally assembled for the local market. Especially for Toyota Camry models, its sources components come from different suppliers and have different mechanical architectures compare to United States counterparts. (Autoworld, 2010). In a case of occurrence technical problems to Toyota Prius, Malaysia only recalled 60 units due to slight error in its ABC braking system. (Autoworld, 2010). It is entirely unrelated to the case of mass recalls over sticking accelerator pedal in floor mats. UMW Toyota Motor Sdn. Bhd. is now responsible to inform public especially Toyota owners that there is nothing to worry about. The omnipresence of foreign news in media and probably their lack of knowledge of a divide entity managing the Toyota brand in Malaysia have mislead and confused the public to actually believe that all Toyota models in worldwide are plagued with these impaired safety features. The focal point of the campaigns is to maintain the image of Malaysias Toyota. It might be a costly affair, however it hopefully will further save the company financially and reputation-wise in the long period. Target Audience Primary: Toyota vehicles owners We have chosen that  loyal  customers  of Toyota as the first  target  audience. We are well aware these loyal customers have put their trust in Toyotas products for years. With the recall issue like this, it affects their mindset and trust to Toyota products. Through  this campaign,  we  want to inform that Toyota Malaysia will always provide its best service for its loyal customers Secondary: Malaysia public (young and working adults specifically) This category is intended due to high demand of having personal ride among student and young workers. Those who are still thinking or might be interested in purchasing Toyota vehicles will not be disturbed by the preaching of Toyotas product recall issue. Tertiary: Media (local print and broadcast) Media is one of the most effective tools to notify and inform a broader audience whether it is in a form of print or broadcast. We all are aware the strength of media is able to influence publics opinion and perception. Through this medium, it will help to rebuild Toyota image and reinforce trust that Toyota has received from its customers and Malaysia public. Goals There is only single crucial goal that needs to be achieved through this campaign is: Rebuild and strengthen confidence in Toyota Objectives Several  objectives in the implementation of the campaign to facilitate the evaluation process are listed below: To inform public that the on-going recall issue does not affect Toyota Malaysia models.   To improve publics knowledge of safety and quality performance of Toyota vehicles  in Malaysia. To strengthen brand loyalty and positive perception between public and Toyota Malaysia. Key Messages Locally-assembled Toyota vehicles are not subjected for recall. All Toyota Malaysia models are assembled by local experts. The assembly of the vehicles and body parts are made in Malaysia. The sizes of accelerator pedals and floor mats of Toyota models in Malaysia are different from other countries. (UMW Toyota Motor) Toyota is conscious of the needs, comfort and safety of society. Toyota is well aware that driving comfort and safety is the most important factors for customers and public. Toyota is trying to prove once again that the public needs are the top priority in building strong and proper relationship. Strategy UMW Toyota will implement dual strategies to strengthen image of Toyota Malaysia and to inform public that the recall issue is not affected Malaysias vehicle models through the use of specialised tactics targeted at the media. These specialised tactics will promote the project through educating and informing the publics about the reasons they invested in it and what the target audience can obtain from it. The strategies are in the following: Media Campaign UMW Toyota will create this campaign that maintains the Toyota brands relationship with the public. Regardless, the fact that Toyota has always been there for its customers. Through this campaign, we hopefully will be able to inform Toyotas customers, wider public as well as media about the on-going recall issue and make sure that there is nothing to worry about. On-ground Promotion and Education Campaign Besides conducting a media campaign, on-ground promotion will also be held. So customers and public will be able to see and experience directly in practical ways on how Toyota maintain the safety and convenience of drivers through existing facilities. This strategy will educate public to maintain safety during driving. Tactics To achieve a successful campaign, UMW Toyota will have several tactics which attaches all key messages and to be able to deliver it to its customers, public and media coverage. Media Campaign Controlled media: Advertisement and Public Service Announcement. A new 30-second advertisement revolving around Toyota brand has been slated to continuously produce their vehicles. The advertisement will also have two variations, which will add up to a total of three advertisements. Additionally, all three advertisements will be presented in four languages which are Bahasa Malaysia, English, Chinese and Tamil. These advertisements will be aired on television such as TV3 during Buletin Utamas commercial shots. Programmes of non-Bahasa Malaysia languages will be advertised on timeslots that are not considered primetime to save cost. There will a print advertisement on newspaper, within the first five pages of every publication such as Berita Harian, The Star, New Straits Times, Tamil Nisan, and Sin Chew Daily For Public Service Announcement, UMW Toyota will collaborate with Astros radio stations such as Hitz.fm, Era, MY.fm and THR Raga to present PSAs. These PSAs will have few messages about safety driving which supported by Toyota Malaysia and radio stations. This will cost minimal production because the stations are obligated to air PSAs. Uncontrolled Media: Media Release and Media Kits UMW Toyota will supply all Malaysias leading news agencies and automobile publication media releases and media kits that contain FAQs and feature stories. Interpersonal: Distributing Agents All licensed distributors will be equipped with media kits to enable their agents to be well-informed with the issue and should be able to answer any inquiries from customers. On-ground Promotion and Education Campaign Free Test Drive Session Toyota will hold a free test driving promotion for the drivers and let them to come to the nearest Toyota showroom around their living area and drive directly some vehicle models before deciding on the possibility to purchase Toyota vehicles. By doing a free test driving, people can instantly find out how safe and comfortable driving Toyota cars. Public will be more informed accurately and practically about the facilities provided by Toyota. By doing this action, public can also identify and prove that there are no constraints and technical problems occurred to Toyota Malaysia models. Moreover, customers can also check directly all the technical components system such as gas pedal, brake, clutch, lights, signal, wipers and so on. This will ensure them that Toyota Malaysia models are not experiencing any technical problem at all; it is stable and secure for a ride. Media release and media kits will also be handed out to public and media during the event to provide more information for those who do not really notice about the recall issue. Smart Driving Seminar UMW Toyota will hold a public seminar which is attended by experts in their fields of Toyota Malaysia. There will be a speech by a president of UMW Toyota Motor Sdn. Bhd., Ismet Suki. Through this event, public will be able to obtain more accurate information about how Toyota handles and maintains safety and comfort of drivers. The seminar will raise the topic regarding to any technical problems than often occur in vehicles. In this seminar, Toyota Malaysia will explain specifically several programmes they are running recently as an action to meet the needs of its customers. There will be a question and answer section between the participant and the spokesperson right after the speech done. Moreover, in this event, participants will also be taught on how to check all vehicles components step by step before travelling. These steps can educate public in order to improve their knowledge about road safety driving. Timeline This campaign will run for approximately six months, the schedule is outlined below: Task/2011 April May June July August September PSA Meeting PSA TV Ads Meeting TV Ads Print Ads Media Release Draft Media Kits FAQs Feature Story Free Test Drive Session Smart Driving Seminar Campaign Evaluation Budget 2011 Expenses Cost Public Service Announcement Have Toyotas name to be mentioned in 4 radio stations PSA for 4 months RM 20,000 (RM5000/Month) Advertisement Production of three ads in four languages Ads allocation on Buletin Utama (one month) Ads allocation in other languages on varying timeslots (one month) Newspapers advertising rate (two weeks) RM 120,000 RM 55,000 RM 25,000 RM 15,000 Free Test Drive Session Technical equipment and assistance fee (one month) RM 24,000 Smart Driving Seminar (twice in a month) Food and Beverages Technical equipment (speaker, projector, etc) Ushers fee RM 5,000 RM 5,000 RM 500 Media Release None Nil FAQ None Nil Feature Story None Nil Total costs RM 269,500 The total amount also includes the implementation fee for the campaign such as media monitoring, costs for the media release and media kits. Evaluation To determine how effective and successful campaign, there are some specific indicators which are used to measure the objective and the outcome of the campaign.The following indicators in which UMW Toyota Malaysia will use to evaluate are as follow: To inform public that the on-going recall issue does not affect Toyota Malaysia models.   A survey will be distributed to Toyota customers and public to see the number of them actually aware and heard of this on-going issue. This survey will determine public awareness of recall issue which is quite disturbing especially for Toyota customers. And by doing this campaign, hopefully we can determine whether public will get sort of consolation feelings and have nothing to be concerned about their Toyota vehicle afterward. To improve publics knowledge of safety and quality performance of Toyota vehicles  in Malaysia A survey questionnaire will be given to Toyotas customers and public who attend the free test driving session and smart driving seminar. They will be asked about how well their information and knowledge about safety driving before and after attending the events are. This will determine the level improvement of safety and quality performance of Toyota through their responses. To strengthen brand loyalty and positive perception between public and Toyota Malaysia Toyotas customers and public especially those who are attended the free test driving session and smart driving seminar will be handed out this survey. They will be asked to fill out some questionnaires regarding to on-going recall issue and give their perception about it as well as to see their enthusiasm towards the event and seminar. This action is conducted to see whether better perception and loyalty are achieved through this campaign.

camp hill riot :: essays research papers

Camp Hill the day that lasted 72 hours On October 25, 1989 more than 1,300 inmates at the Camp Hill State Correctional Institution rioted. The rioters took at least 8 hostages, lighting 4 fires and caused millions of dollars in damage. More then 35 staff members, 5 inmates, 1 firefighter and 1 state trooper sustain injuries in the worst uprising in Pennsylvania history. Inmates returning from an exercise yard in the late afternoon overwhelmed correctional staff and seized hostages. Inmates were reportedly upset about overcrowding and suspended privileges. They set fires, which destroyed more then half of the 31 buildings and took hostages who were not only guards but also other inmates who were not willing to join in the rioting. The riot ended through negotiations and the inmates were confined to their cells. The superintendent informed news and officials that the riot was over. The next day the superintendent met with the inmates to discuss their grievances. Unknown to the superintendent or staff many of the cells which the inmates were confined to were not secure permitting the start of a second riot later that day allowing prisoners to escape and take more then 17 more hostages and injuring 138 officers. About 800 troopers were on the scene during the peak of the riots with hundreds more en route to begin shift changes as the riots continued for a 3 day period. Negotiations were again attempted, but the riot finally ended when state police forcibly entered the compound. The biggest problem at Camp Hill was that it was originally designed for juveniles but was transitioned to adult offenders with no consideration for the inadequacy of the physical facility or the necessary training. At the time the riots began Camp Hill’s capacity was 1,826 but housed more then 2,600 inmates running at a 142% capacity.

The Role of Race in Othello

â€Å"Although the plots of Shakespeare's plays are specific, the motivations of the characters — as well as of Shakespeare himself — have been the source of much debate. Arguments continue over interpretations of Shakespeare's intentions in part because his plays remain so profoundly relevant. † (www. pbs. org, Teachers’ Guide, Othello : Essay on race, web. ) Othello is the story of a Berber who in the fourteenth century, has reached the top of the pyramid in the Republic of Venice thanks to his value as a valiant general of the army. However, his life ended prematurely and tragically in the darkness of jealousy and crime. Othello is the only one able to defeat the Turks on the Cyprus battlefront. This is why the Doge sent him for this mission and, incidentally, gives him approval to bond with a woman from the nobility of Venice , Desdemona, daughter of Senator Brabantio, despite the reluctance of the latter, which obviously does not this â€Å"Moor† in his family. The drama takes place at the couple's arrival in Cyprus and victorious of the Turks – without a single fight since it is served by the storm which swept the enemy fleet. Othello becomes the governor of the island and is at the height of his military and personal life since he won the heart and selflessness of Desdemona who even strongly opposed her father to stay with him. From there, it's a highway to hell that Shakespeare offers us, and we are right to ask the question of why such a tragedy, when Othello had just made an exceptional course and that nothing, could predict such a fall? In the play, the Venetian society claims not to be racist, what is true because it allows Othello to become a governor of Cyprus. But just like our western and modern society, this racism rises under a speech of tolerance and opening. And it re-appears on the occasion of social struggles, of political or economic crises. It is the case in the play on the occasion of the fight between Iago and Cassio. But this racism is also interiorized by Othello. Why does not he speak to Desdemona? Why does not he rely on her? Because he built his life in a violent fight against exclusion, so that he cannot believe in his happiness. His class is printed for ever in the face. Othello is a text on otherness, on the impossibility for a Southerner, a Moor, a Berber from North Africa to find his place in Venice at that time without denying all of the above. But if this denial — and that is the demonstration made by Shakespeare — can last a while, then it turned against its author whose life turns to a tragedy. The play rises the question of the status of the stranger in our human society in general. Similarly, Othello may sound like a denunciation, a text that Shakespeare would have made masked in a classical tragedy that could please his audience. But we can also consider that the work, with its multiple facets exceeded its own author. It seems t that the idea there is probably a reflection on the question of otherness and the need of human societies to be open to the Other, to avoid the risk of dying themselves from the isolation in which they stand, is widespread with regard to this text. The heart of this tragedy is the question of â€Å"acculturation†. To take a place in society, the Stranger or more precisely â€Å"the dominated†, is obliged to begin this process which is to adopt the dominant culture to be recognized in the world of mainstream. The question of the disappearance of the original culture becomes glaring, because without it the â€Å"dominated† loses its soul and so a part of his life. Returning to the text, we can notice first that Othello is often referred to its origins, the color of his skin, his â€Å"strangeness†, in short, non-membership in the Republic of Venice, this irrespectively of the invaluable services he could have render. In the first scene of Act I, Iago, Othello’s â€Å"faithful† servant, who could not bear not to have been appointed by him as lieutenant, is trying to oppose the Senator Brabantio, Desdemona's father , to the love affair between his master and Desdemona. Iago’s terms would today lead to court prosecution for racism : â€Å"You’ll have your daughter covered with a Barbary horse; You’ll have your nephews neigh to you, you’ll have coursers for cousins, and gennets for germans†. A little further the remarks are no less moderate: â€Å"I am one sir, that comes to tell you your daughter and the moor are making the beast with two backs â€Å". We also learn in this first act, when Othello is obliged to explain the circumstances of his love with Desdemona (â€Å"strange and against nature†), that Brabantio that was linked to him in some â€Å"friendship â€Å"but we understand that it was true as he remained in the place which was his own, without going to compete with the Venetian nobles and hope to enter, for example, in the family. In this situation, the witch trials is already wielded by Brabantio accusing Othello of magic. Othello: â€Å"Her father loved me, he often invited me, he asked me the story of my life †¦ †. This is in sharp contrast to the despair and violence of the father when he learns that his daughter left with Othello. He even make explicit reference to skin color and supposed ugliness of the stranger: Scene 2 of the first act: â€Å"Can a girl so tender, so beautiful would [†¦ ] never ran from the tutelage of her father in a black soot to be like you, to fear, not to delight. . Scene 3 of the first act: â€Å"†¦ become, despite his love of nature [†¦ ] she was afraid to look! â€Å". Othello’s forced denial is complete: he converted to Christianity and blames himself the Turks who represent Muslim revivalism, until his last words which will be discussed further. No word on his Berber origins nor his first religion which is Islam in all likelihood It seems to devote a genuine hatred for the Turks in the name of this total feeling of belonging to the Republic of Venice. He understood that his ascent is the price. It is simply swept away, erased its own and profound identity in its very essence. We can see in the same time as the others always refer to the â€Å"particuliarities† that are his, his â€Å"strangeness,† and then only when it comes to belittle, humiliate and to remove any legitimacy on this earth for which he fought body and soul. His denial is the cause of Othello's descent into hell, into a kind of belated recognition that he was at the zenith of its glory. The â€Å"homecoming† seems to be inevitable for all of us, especially one who is living an important moment of his life and history. At the peak of his life, the Moor of Venice is undoubtedly aware of his confinement in this gilded citadel – military glory and carnal love. Then he givse up, probably unconsciously, self-destruction and easily falls into the trap of his so called faithful villainous Iago. There is a strong moment in this play, the only one to make a positive reference to the origins of Othello: it is the episode of the handkerchief, a crucial object that comes from his mother when she was on her deathbed. Othello's mother is quoted there for the first time, as a remnant of that origin killed out of necessity †¦ This hences the importance of the handkerchief Othello and focusing on its loss. The fact that the object has been given to Cassio, Desdemona's supposed lover, therefore appears quite high. The behavior of Lodovico, the Doge's sent to Cyprus to recall Othello, is the most emblematic of the shaky status of Othello in this society he wanted to endorse with all his heart: it is as if Othello man considered and respected, was expected at the turn, as if it were enough for him to make any mistakes so that everybody will sound the most negative about him and forget immediately all its virtues. That's what it feels well in Act 4, Scene One: Lodovico, ironic, after seeing Othello in the grip of jealousy hit Desdemona: â€Å"This would not be believed in Venice, Though I should swear I saw it † . Othello seems to be the subject of a hostile nature, a sort of presumed guilt until he proves he is innocent The tragedy of Othello is that he felt one day that his meteoric success was insignificant because it was really and deeply – socially and culturally — was denied by a block of domination in a society which he lived in and which he has become, paradoxically, one of the banners. Irreversible process, there remained to be a good reason for the man to end the world, and he is guided by hatred Iago who is going to serve him a dish of lies and machinations . Othello then gives up again. Iago does not kill Othello, but gives him the means to destroy himself. After his credit tainted by political and military actions that Venice could not accept, he decides to kill the woman who deeply loved him and to end his own life with these words that clearly show his awareness of the † wrong way â€Å"it has made in his life :† †¦ f one whose hand, like the base Judean, threw the pearl away richer than all his tribe; of one whose subdued eyes, albeit unused to the melting mood, drops tears as fast as the Arabian trees their med’ cinable gum. Set you down this. And say besides that in Aleppo once, where a malignant and turbaned Turk beat a Venetian and traduced the state, I took by th’ throat the circumcised dog and smote him — thus (He stabs himself). † Everything is here, up to the tribe of Othello's origins and thus he has â€Å"betrayed† †¦ And we might think that â€Å"circumcised dog† is Othello himself. As we said in the beginning, Shakespeare’s work have always been the source of much debate and of many interpretation. In deed, let’s conclude with a quote from the critic Harold Bloom in his book Shakespeare: The Invention of the Human notes, â€Å"We can keep finding the meanings of Shakespeare, but never the meaning. As each generation re-interprets Shakespeare, it's likely that these issues will continue to challenge, infuriate, and intrigue audiences.

The Impressive Range of Impress

The Impressive Range of Impress The Impressive Range of Impress The Impressive Range of Impress By Mark Nichol Impress has various meanings, both literal and figurative. This post explorers those senses and the meanings of various words in which impress is the root. Impress is derived from the Latin verb premere, meaning â€Å"press† and the source of press in all its senses. It usually is a verb and can mean â€Å"imprint by applying pressure† or â€Å"affect significantly.† (It is also a synonym for transfer and transmit.) One can impress a design onto an object using heat or physical pressure, such as by branding or stamping, and one can impress another person by performing an action the other person considers impactful or meaningful. One can also do or say something to impress on another person the significance of a fact or opinion. Another sense of impress is â€Å"force or take by force,† as in the case of sailors or soldiers enlisted against their will or someone coerced or pressured into undertaking an action or a task. However, impress is also a noun, though its use as such is not as common as its employment as a verb. An impress is an imprint or a stamp or seal, an effect, or an act of forcing such as one of those described in the previous paragraph. The act, however, is usually referred to as impressment. An impression is an effect of, or a feeling based on, an action or an imprint or mark on an object or an act such as imprinting or marking. The word also refers to a first coat of ink or paint or the amount of pressure with which it is applied, or the entirety of a set of printed materials produced in one batch. It also pertains to an imitation of a recognizable person that exploits well-known traits such as a unique voice or distinctive mannerisms; one is said to do an impression of someone else, and a person who routinely does impressions for entertainment purposes is called an impressionist. Impressionist also refers to an artist who creates visual art, literature, or music intended to capture feelings instead of details or represents impressions of reality rather than reality itself. In painting, the term is often capitalized, and the art form is called Impressionism. The adjective pertaining to the artist sense is impressionistic. Two other adjectives stemming from impress but distinct from impressionistic and each other in meaning are impressive and impressionable. The former means â€Å"eliciting admiration or awe,† while the former means â€Å"tending to be easily influenced† and usually pertains to children or young people who have not yet acquired critical-thinking skills, though it may also apply, in a pejorative sense, to adults who are insufficiently skeptical. The less common adjective impressible, however, applies to the sense of imprinting. The noun impresario, referring to a conductor, manager, promoter, or sponsor of an entertainment event or series, is unrelated; taken directly from Italian, it derives ultimately from the Latin verb prehendere, meaning â€Å"seize† (also the source of apprehend, comprehend, and prehensile). Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:50 Redundant Phrases to Avoid8 Types of Parenthetical PhrasesDealing With A Character's Internal Thoughts

Use of Predator and Prey essays

Use of Predator and Prey essays The use of predator and prey: symbolism in cat and bird While reading the book, Bleak House by Charles Dickens, I noticed the connection between law and the mention of cats and birds. The cats and birds are used metaphorically drawing a picture of predator and prey for the reader to pick up on. The predator and prey relationship is in relation to the Court of Chancery and the ordinary citizens. The court is the predator or the unsuspecting and docile citizens. Specifically of interest are Krooks cat and Mrs. Flites birds; they really draw out the citizen and lawyer relationship. With the realization of the symbolism, Dickens is leading us to question the nature of equity and the justice of law by exposing the underneath of the story. With specific view of the cat, the reader can see that it is painted in a mischievous light. When thinking of the cat as a symbol for the law and all associated with it, the light in which it is seen skews the readers thoughts on what it is symbolizing. Lady Jane is a superb example. Her relation to Krook (the name also leading the reader to think negatively of this character) brings about her relation to other criminal tendencies subconsciously to the reader. Krook who received her because of her very fine skin saves her skin. This leads to a relation to the domestic side of Krook. However the reader senses the fact that Lady Janes ferociousness also saved her skin because it appealed to Krook as well. Mrs. Flite picks up on the cats ferociousness and it can be seen as her picking up on the ruthlessness of the owner as well. Mrs. Flite sees the cat as a ravenous wolf waiting at the door to come and carry out the sentence. This reflects on the situation that Mrs. Flite is in herself. She is waiting for judgment and her punishment is merely waitng for the door to be opened. The birds that Mrs. Flite keeps reflect the domest ...

The Ed Sullivan Show Assignment Example | Topics and Well Written Essays - 250 words

The Ed Sullivan Show - Assignment Example Section 2: Bob Dylan’s refusal to perform a different song depicts that he was a man of originality and a fighter for his rights who can stand against the culture. His motivation for music was not to only show his appearance on some stage but to portray his work, talent and what he is passionate about rather than performing with a modified version of his work. Section 3: Mick Jaggar’s insistence that he said â€Å"mmmmm† instead of â€Å"time† suggests that many musicians consider censorship as modifying their work for a certain occasion or a situation so that their work can be represented in its original form at other place in order to ensure its acceptability and fame in its original form. Section 4: The Doors’ response to the act of attempted censorship on The Ed Sullivan Show turned into their own favor because they proved themselves as a group who do not give up so easily and they are someone who represents themselves and their work the way it is rather than modifying it on external demands. Section 5: According to Inglis, it is imperative to analyze the whole situation and its pros and cons before imposing any censorship. The reason being, certain situations themselves allow taking a step of commanding censorship however in certain conditions things like audiences’ entertainment, acceptability and profitability it is bringing to the industry also needs to be focused on. Moreover, the negative reactions by the musicians on the imposition of censorship might also disturb the economy and audience so everything needs to be considered. The Ed Sullivan Show’s motivation for allowing groups they found too controversial was to gain commercial profits and attraction of youth towards because such groups attract the young generation that ultimately increases the number of audiences in the show. Section 6: Based on the conclusions, it is evident that Inglis is taking the side of the musicians as according to him even if the musicians of

Interdisciplinary Team Approach for Asthma Essay

Interdisciplinary Team Approach for Asthma - Essay Example This paper illustrates that 20-year-old James, an engineering student, was admitted to the adult ward with complaints of a cough, chest tightness, wheezing since one day and difficulty in breathing for 2 hours. Prior to the onset of these symptoms he suffered from running nose for a couple of days. He had no fever, vomiting or abdominal pain. A cough was worse in the nights and in the early morning. Exercise and exposure to cold increased a cough. On further inquiry into the past history, the patient complained that he suffered from repeated attacks of a cough and chest tightness on and off since 6 months, especially when he had the running nose or was exposed to the cold environment. Since the symptoms were not severe, James did not see a doctor then for those symptoms. However, breathlessness in the current episode made him come to the hospital. James was a smoker and smokes about 3-4 cigarettes a day. He consumes alcohol occasionally. He did not have hypertension or diabetes. He h ad no known allergies. His father is a known patient with asthma. On examination, James was alert and oriented to time, place and person. He was finding it difficult to talk continuously. He preferred to sit and talk and avoid lying down. He had no cyanosis or peripheral edema. He appeared mildly pale. Respiratory rate was 25 per minute, pulse rate was 100 per minute, temperature normal, blood pressure 130/80mmHg. Auscultation of the chest revealed presence of breath sounds bilaterally with prolonged expiration. Rhonchi were heard in the basal areas of the chest. Occasional crepitations were also heard. Saturations were 90 percent. Examination of the other systems was unremarkable. In view of the severity of the condition and low saturation on pulse oximetry, James was admitted to the adult ward for further, evaluation, observation, and management. James was accompanied by his parents.

Supporting parents through the experience of their childs cancer Dissertation

Supporting parents through the experience of their childs cancer treatment - Dissertation Example In this case, the study focuses on the support rendered to the parents of a child with cancer, which according to numerous researches they normally undergo both disheartening and distressful experiences (Boman, Bjork & Lindahl, 2003). This is especially when they watch their children experience painful incidences on daily basis with little knowledge on how to alleviate it or help them (Kars et al. 2008). Consequently, in this situation parents end up experiencing depression, stress and shock (Boman, Bjork & Lindahl, 2003). The latter (shock) characterizes parents of newly diagnosed children with cancer, which persists almost throughout the entire treatment period though there are strategies by varied entities meant to help them. These encompass instituting support mechanisms for both the parents and children during the long-term treatment period (Yun-Shan & Verklan, 2008). They embrace availing adequate information to the parents or the guardians, supporting their coping strategies/m echanisms (like fellowshipping together) and intervening where possible with the necessary support (Ferrandis et al. 2008). Availing adequate information to the parents goes beyond imparting them with literature about cancer but equipping them with the necessary knowledge regarding what is affecting their children (Rogers, 2011). Therefore, this entails effective parent-clinician communication intended to give caregivers psychological peace (Clarke & Neil, 2010). However, due to certain factors in the medical institutions, this has somehow failed. This is evident with confusions that the parents have experienced when dealing with diverse pediatricians handling their children cases, whereby they seem to have contradicting ideas concerning their children’s cancer predicaments. Consequently, this leaves parents with doubt regarding the expertise of the oncologists tackling their child’s health predicament (Boman, Bjork & Lindahl, 2003). This study seeks to highlight exper iences of parents having a child with cancer, how they react to stress (based on gender), their coping mechanisms and effectiveness of varied strategies meant to support parents through the treatment period. Rationale The topic is essential in relation to my field as a pediatrician whereby its core focus entails highlighting the epidemic of child cancer and what their parents experience. Mostly, this encompasses support mechanisms so far instituted by varied related authorities aimed at helping parent manage child cancer as well as granting them the necessary psychological peace (Wills, 2009). The recent aspect that has prompted me to contact this study was to ascertain; the state of parent-clinician communication in the medical field and forms implement to impart parent with the necessary information (Clarke & Neil, 2010). The latter encompass developments, which pediatricians have devised and stated as effective in their quest to impart parents with adequate knowledge regarding ca ncer, which is through leaflets besides utilizing electronic media (Rogers, 2011). Relevance of the Study The topic, which is about support given to parents during their child’s long-term treatment, is among numerous duties that are within the area of my specialization. Definitions The study utilizes the word â€Å"ailing† instead of â€Å"suffering†. Since, the latter has a wide scope of definitions and implications compared to â€Å"

A Comedy in Two Acts Essay Example for Free

A Comedy in Two Acts Essay A naive yet charming sixteen year old going out on her first date. She is the youngest of three sisters and was raised mainly by her traditional mother. She often finds herself caught between her mothers’ traditional views and her older sisters’ modernity and aggressiveness. She admires her sister Georgia the most for her individuality and sense of freedom. (Definition of Feminine – Gentle (easily handled) by Bernessa Wilson, co-worker; Timid (shy) by Pam Magel, co-worker; Weak (soft) by John Nowicki, co-worker. ) MARTHA – The matron of the house and mother of Olivia, Georgia, and Julia. Her petite frame belies a strong and rugged personality. She is around forty years old and although she shows signs of age and weathering, she wears it with grace and a quiet self-assurance. Her husband passed away early and she has had to raise her daughters by herself on meager savings and odd jobs. Julia is her favorite daughter. (Definition of Feminine – Corsets by Craig Jensen, co-worker; Modest (not bold) by Johannes Laun, boss) TYRA – A close friend of Olivia. She is in her early thirties and although her occupation is not clear to us, it seems evident that she is some kind of model or works in television. She has fashionably short hair and a very slim and long legged body. She has a beguiling charm about her and is not shy to use it on men in order to have her way. She views being feminine as an asset and uses it to her advantage. (Definition of Feminine – Cleavage by Dave Atkins, co-worker; High heels by Matt Tuttle, co-worker; Beauty by Danya Slozerek, co-worker) OLIVIA – The eldest of the three daughters and the most accomplished. She is in her early thirties and works as a senior executive in a bank. She is slim and pretty but has an air of manly seriousness about her and this makes her even sexier. She is the archetypal modern independent woman and views femininity as a liability in her predominantly masculine world. She has learned how to be taken seriously without losing her sense of femininity. (Definition of Feminine Elie Tahari’s shoes designed to let a woman’s true beauty shine through. Made in fine fabrics and leathers, Tahari shoes feature clean lines and tasteful embellishments. His designs are smart, sexy, and feminine) GEORGIA– The middle child in the family and somewhat boyish. She is similarly pretty like her two sisters but is less self-conscious about herself. With strong traces of Audrey Hepburn, she embodies Ralph Lauren’s vision of a modern denim version of the traditional Gregory Peplum Jacket – modern, practical and rugged yet somewhat delicate and fanciful at the same time. (Definition of Feminine: Ralph Lauren describes the Gregory Peplum Jacket as an inspiration, which lends a modern edge to the structured stretch denim jacket, defined by its shape, a feminine flared peplum and puffed sleeves. ) BEN – Julia’s date for the night. A shy and awkward sixteen year-old. ACT ONE: Before us is a modest two-story house. It is around 6pm in the afternoon and the sun is just about to set. The ground floor of the house is divided into a sparsely decorated living room to the right and a dining room and kitchen to the left, separated by a swinging door. The front door opens to the right side of the living room while the back door opens to the left of the kitchen. The living room holds a practical yet smart looking leather couch big enough to seat four and matching wooden chairs around a low glass coffee table with a few magazines. A stairway behind the couch leads upstairs to a woman’s peach-walled bedroom. In the living room, Olivia is seated casually on the couch browsing through a copy of Vogue. She is dressed in a blazer and a skirt and looks as if she has just come home from the office. Georgia is looking through some bills and writing down some notes on a notebook. She is wearing a slim fitted denim Peplum jacket and purple pajama pants. In the kitchen, Martha is quietly preparing food in a plain dress and apron. Upstairs Julia (in a red dress) is seated in front of an ornate ivory colored powder table with a large oval shaped mirror. She is sitting unnaturally straight with her chin up to the mirror looking in mild anxiety as Tyra (dressed in a white tank top and tight dark jeans) puts make up on her. TYRA: There†¦ that’s it! You’re all set baby girl. JULIA: (stands up and twirls around looking at herself in the mirror) TYRA: Damn I wish my ass still looked that good! JULIA: (blushes in embarrassment) What? Don’t you think it’s too much? Maybe I should†¦ TYRA: (interrupts quickly) I’m just kidding dear, you look great and that’s how you’re supposed to look. Besides boys love older looking women. And I know that for a fact (winking at Julia). JULIA: (tentatively) Umm†¦ maybe I should just wear my jeans and pink sweater. I don’t think we’re going anywhere that fancy anyway. TYRA: Hell no! (defiantly) If that boy’s worth anything he’d better be taking you somewhere where they at least serve some Cabernet. And if he’s not planning to well baby we’re sure as hell going to make him. JULIA: (exasperated) But I’m not even allowed to drink! GEORGIA: (calls from downstairs) Hey Julia come on lets see you! JULIA: (calls back) Coming! TYRA: All right, go on now (heading towards the door) Julia goes down the stairs followed by Tyra. Both Georgia and Olivia look up from their business and look admiringly at Julia. Julia walks down the stairs gingerly in new strappy heels and in a slightly skimpy maroon dress. She looks beautiful but awkward as if her clothes are itching her. GEORGIA: (in admiration) Oh Julia! You just look absolutely lovely. OLIVIA: Wow nice work Tyra. Yeah Jules you look fantastic. You’re going to break some hearts tonight. JULIA: (unsure) Do you really think so? Don’t you think it’s a bit too much? Aunt Tyra picked out this dress from some Italian woman’s shop. I think it’s supposed to be for adults. TYRA: Darling please, I’m too young to be your aunt. And I bet there are going to be girls younger than you trying to dress like Paris Hilton with skirts ten times shorter than that. You have to show those boys what you got. MARTHA: (Enters from the kitchen carrying a teapot. She looks at Julia in both shock and awe. ) Julia?! Oh my! Where on earth did you get that dress? Cover your chest young lady! OLIVIA: (guffawing in disbelief) Oh please mother! It’s called cleavage and it seems to be the most highly prized commodity a woman can posses these days. GEORGIA: (in a calm soothing voice) It’s alright mother that’s a very conservative dress by today’s standards. Besides I’m sure Julia here has the best reputation as a lady (smiles warmly at Julia). JULIA: (stuttering) Y†¦yes mother I promise to be at my utmost behavior tonight. MARTHA: (loudly to Georgia) I don’t care what today’s standards are. If I followed today’s standards I’d be dressed in a bikini mowing the lawn. I know what’s right and proper for a lady and that dress does not look proper to me. (turns her attention to Julia and addresses her patiently) Oh my sweet innocent child, I just don’t want boys to get the wrong idea about you Julia, you’re such a sweet sweet girl and I don’t want you turning into a†¦(stops herself as she glances involuntarily at Tyra and Olivia). OLIVIA: (completing her mothers sentence)†¦into a successful empowered woman? (says defiantly) The days of housewives are over mother. These days either a woman fends for herself or she gets stuck with three kids in a tiny one bedroom apartment while her husband elopes with some nineteen year old intern. MARTHA: (looks as if about to shout but then collects herself and says resignedly to Julia who looks at her pleadingly with puppy eyes) Well dear†¦ at least just put a jacket on won’t you? So you don’t catch a cold? TYRA: (enjoying the tirade) Oh don’t worry I took care of that too. She won’t be catching any colds tonight. I already showed her how to put on a jacket. (gives Julia a sly wink) JULIA: (looking puzzled) †¦a jacket? MARTHA: (looks threateningly at Tyra and starts to open her mouth) OLIVIA: (gives Tyra a look of warning) GEORGIA: (stands abruptly) Come mother! I’ll help you dinner. MARTHA: (takes a deep breath) No it’s alright it’s already done, let’s just all sit down and have some tea. TYRA: (smiling apologetically) Let’s! Anyways, so Julia why don’t you tell us a little about this boy toy of yours. What car does he drive? I for one would never go out with a guy who drives anything less than a BMW. MARTHA: (surprised) Driving?! Oh I’m sure he’s too young to drive. And where will you be going anyway? JULIA: Well his dad usually drops him at school everyday so I don’t think he drives yet. But I think we’ll just be walking tonight mother, we’re only going to the plaza down the block for a burger. TYRA: The plaza? For a burger? Baby with you looking like that it ought to be a damn expensive burger. Well the least he can do is bring us home some of apple pie and chocolates. And if he gives you anything less than half a dozen roses†¦ MARTHA: (interrupts Tyra) Well if he does bring a car I don’t want you to spending any time in there you here me? You just finish your dinner and you order him to take you back home you understand? GEORGIA: (laughing) Mother please! Let the young lady enjoy a night out. JULIA: (in eager agreement to Martha) Yes mother, I promise I won’t even hold his hand, we’re only friends that’s all. Besides Ben is a nice boy, all the teachers like him MARTHA: Oh I know all those tricks the boys use these days, they haven’t changed since your father. Sure he may have gotten me at first but I won in the end. OLIVIA: Mother please can we have one day of not mentioning dad? MARTHA: (ignoring Olivia) But men†¦boys these days, you just don’t know what to think of them†¦ OLIVIA: I’ll tell you what to think of them sis, they are absolutely useless. All they’re good for is making babies. All I need is a decent good-looking guy to get me pregnant and I can live peacefully. The doorbell rings and all the women stop and look at the door, then look at each other questioningly. JULIA: (nervously) That must be him! MARTHA: Alright girls behave yourselves. Julia, go upstairs and put on a jacket. JULIA: (looks at Georgia for help) GEORGIA: Just go put a jacket on honey, you can take it off later if it gets warm. JULIA: Ok mother. ACT TWO The setting is in an old-fashioned diner where a few other young people are having burgers and fries. BEN: Boy you sure have one weird family†¦that’s a really nice dress. You look really uh†¦grown up. JULIA: Thanks Ben, my aunt Tyra got it for me. BEN: Well your aunt sure knows how to dress up. JULIA: I know, you sure couldn’t seem to keep you eyes off her. BEN: uhh†¦well (blushes) JULIA: I’m just kidding Ben, (brushes her hand against his hot cheek) BEN: (becomes flustered) JULIA: (enjoying the moment) So have you ever kissed a girl before? BEN: um†¦well (becomes even redder) JULIA: (coyly) Would you like to? BEN: (looks at Julia in disbelief) uhhh†¦ JULIA: But first you have to promise me something Ben. BEN: (quickly) Sure, I mean anything. JULIA: Promise you’ll take me to the movies next week? And we can have dinner in a nice restaurant. Somewhere with ca-ver-nay. (trying to say Cabernet). BEN: (tentatively) Yeah, yeah sure. JULIA: (excitedly) Great! And you can bring me a dozen roses for me to put in my room when you pick me up in a car. BEN: Uh†¦ a car? Yeah sure. JULIA: (suddenly) Oh! And Ben! BEN: (starting to get scared) yes? JULIA: The car that your dad drives†¦ BEN: uh-huh JULIA: It’s a BMW right? Curtain Falls The End

Effect of Feed on the Mineral Composition of Labeo Rohita

Effect of Feed on the Mineral Composition of Labeo Rohita Khalid Javed Iqbal*1, Muhammad Ashraf1, Arshad Javid2, Farzana Abbas1, Muhammad Hafeez-ur-Rehman1, Fayyaz Rasool1, Noor Khan1 , Sumaira Abbas1 and Muhammad Altaf 2 ABSTRACT Studies were conducted to evaluate the effect of plant-fishmeal feed and/or plant by-product based feed on minerals composition of Labeo rohita. Fish fed on rice polish alone served as control (T0). Feed ingredients were grouped together with two ingredients in each test diet which served as an independent trial during these studies. Group 1(T1) contained guar meal and canola meal, group 2(T2) soybean meal and cotton seed meal, group 3(T3) guar meal and cotton seed meal, group 4(T4) soybean meal and canola meal and group 5(T5) fishmeal and canola meal. Each group including control had two replicates. 12 earthen ponds with uniform area of 0.03 ha each, were randomly stocked with 100 fish (average weight 200 g) in each following standard stocking protocols. All the 12 ponds were then randomly allotted to individual treatment including control group. Experimental fish were fed @ 4% of their wet biomass twice a day. Minerals specifically Na, Ca, Fe, Zn, and Cu significantly differed (Pâ ‰ ¤0.05) among treatments which might be linked with their variable release in digestive system of fish in the presence of various anti-nutritional factors. Key Words: fishmeal; soybean meal; canola meal; Ca; Na. INTRODUCTION Fish is rich in animal protein, low in cholesterol and high in unsaturated fatty acids (Kromhout et al., 1995; Zenebe et al., 1998a; Arts et al., 2001; Fawole et al., 2007) and due its these peculiar qualities is preferred over red meats (Sadiku and Oladimeji, 1991; Mozaffarian et al., 2003; Foran et al., 2005;). Nutritional quality of fish is however, not uniform and varies a lot among different fish species even within species when cultured under environments and different culture systems. Among herbivorous fish varieties Labeo rohita is preferred among consumers due to its typical taste and texture and among culturists due to growth, hardiness and wide range feeding habits. That is the reason that it is dominant fish in current fish cultural practices (Khan et al., 2004; Hussain et al., 2011; FAO, 2000; Chaudhuri et al., 1974). Other than nutritional competencies the fish is an important economic source, and its culture is rapidly growing not only in developing countries but in developed contraries too (Delgado et al., 2002; Louka et al., 2004). The success of fish culture depends on availability and selection of appropriate diets that are proficiently digested, are cost effective and provide the necessary nutrients for optimal growth (Mokolensang et al., 2003). Improvement and selection of appropriate feed ingredients has pronounced effect on the nutritional values, fish growth and its adjunct qualities (Shioya et al., 2011; Yang et al., 2011). Cost effective quality feed has pivotal role in fish production and has always been a constraint in the expansion of fish culture and in sustained development of aquaculture industry. It determines growth, flesh composition, especially lipid, mineral content of produced fish and ultimately market response (Izquierdo et al., 2003; Rasmussen, 2001). Among other nutrients minerals also has an important role and contribute to the growth of fish being an integral components of many enzymes involved metabolism (Glover and Hogstrand, 2002). Several minerals are required for proper development and normal execution of organism’s bodily functions as Ca is necessary element for the bone development (Erkan and Ozden, 2007) and Ca, Mg, Na and K, are involved in cellular metabolism which are usually found in higher quantities in biological tissues (Wagner and Boman, 2003). Zn is well known to be involved in most metabolic pathways in plants and animals (Hambidge, 2000). Copper, iron and manganese are essential for maintenance of normal growth and reproduction (Turkmen et al., 2005; Roy and Lall, 2006). Fish is a major source of Fe (Fraga, 2005) which is involved in blood synthesis in liver (Wagner and Boman, 2003), is an integral component of oxygen carrying protein from lungs to the tissues (Wagner and Boman, 2003; Camara et al., 20 05). Mn is required in minute quantities on daily basis for better health and growth in humans and its deficiency may result in nervous system disorder (Agency for Toxic Substances and Disease Registry, 2004). Keeping in view all the above mentioned concerns the present study is planned to find out the effect of plant-fishmeal feed and/or plant by-product based feed on minerals profile of Labeo rohita. MATERIALS AND METHODS Experimental site and study trials This three month study was conducted in earthen ponds of the Department of Fisheries and Aquaculture, University of Veterinary and Animal Sciences, Ravi Campus Pattoki, using juvenile Labeo rohita as an experimental animal. Experimental design Studies were designed following Completely Randomized Design (CRD). There were 5 treatments and a control with two replicates in each group and whole trial was managed in 12 ponds. 100 juveniles of Labeo rohita having mean body weight of 200g were randomly stocked in each pond (0.03 ha) and then all these ponds were arbitrarily distributed among 5 treatments and a control. Five experimental diets pertaining to each treatment, by proportionate ratio of the two feed ingredients was maintained at 1:1 i.e. (T1) guar meal and canola meal, (T2) soybean meal and cotton seed meal, (T3) guar meal and cotton seed meal, (T4) soybean meal and canola meal, (T5) fishmeal and canola meal and a control diet (T0) i.e. rice polish with two replicates in each. Fish were regularly fed @ 4% of wet body weight twice a day. Proximate analysis Feed proximate analysis was analyzed by using Bà ¼chi NIR Technology (Bà ¼chi NIRFlex N-500) Feed were dried and finally ground in pestle and mortar and then placed in sampler cups. The cups were placed in Bà ¼chi NIR machine for two minutes which then displayed a complete proximate analysis report which was saved for future use (Table 1). Table 1 Proximate analysis of feed combinations Mineral analysis Well ground 0.5 g sample was taken in conical flask which 10 ml HNO3 was added in. Mixture was then boiled for 15 minutes at 60 0C and then 5 ml perchloric acid was added and boiled it again for another 15 minutes at 60 0C. Sample flask was then placed on hot plate and heated till sample volume reduced to 1 ml. This sample was diluted to 100 ml by addition of distilled water. Sodium (Na) and potassium (K) were measured by flame photometric method while calcium (Ca), Iron (Fe), zinc (Zn), copper (Cu) and magnesium (Mg) were determined by an atomic absorption spectrophotometer. Statistical analysis The data generated during the course of this trial from various sources was analyzed by one way ANOVA using SAS software to determine the significance of various treatment groups. Difference among various means obtained from computation of treatment data sets was compared by Duncan’s Multiple Range Test to indentify the presence of variations. Probability level for these tests was fixed at P≠¤0.05. RESULTS Mineral composition of Labeo rohita showed statistically significant (P ≠¤ 0.05) differences in Na, Ca, Fe, Zn and Cu content while non-significant in K and Mg. Significantly higher Na (27.400 ±0.98 ppm) was observed in fish fed on T2 and the lowest (18.05 ±5.30 ppm) in T4, similarly significantly higher Ca content was observed in fish fed on T5 (14.245 ±0.09 ppm) while the lowest in T3 (10.515 ±0.09 ppm), significantly higher Fe content was recorded for fish fed on T5 (5.960 ±0.87 ppm) while the lowest in T4 (1.910 ±0.14 ppm), significantly higher (0.815 ±0.09 ppm) and lower (0.470 ±0.04 ppm) Zn contents were observed in T1 and T2. Higher Cu concentrations were recorded in fish fed on T3 (0.045 ±0.01 ppm) and lower in fish fed on T0 (0.015 ±0.01 ppm), higher values of K was observed on T2 (68.550 ±23.97 ppm) while lower for T3 (53.100 ±2.82 ppm), maximum Mg values were observed for T1 (3.270 ±0.11 ppm) and minimum for T2 (2.915 ±0.10 ppm) (Table -2). Table 2 Effect of feed on mineral composition of Labeo rohita DISCUSSION In present study mineral composition of Labeo rohita showed significant (P ≠¤ 0.05) variation in Na, Ca, Fe, Zn and Cu content in different treatments. Statistically significantly higher Na, Ca, Fe, Zn, Cu were observed in fish were observed in T2, T5, T5, T1, T3 while non-significantly higher K and Mg were observed in T2 and T1 respectively. Contrary to our study Khan et al. (2012) observed non-significant variations in mineral content in major carps reared in mono and polyculture systems. Similarly Luczynska et al. (2009) also observed non-significant differences in fishes having different feeding niches. During present study significantly higher Na was observed in fish fed T2 and lower in fish fed wit T4. Comparatively higher Na concentrations were observed in marine fish by Pirestani et al. (2009). Significantly higher Ca was observed in fish fed on T5 and lower for fish fed on T3. Our findings are in line with Babalola, et al. (2011) who observed significant variations in c oncentration of Ca among different commercial fish species of Nigeria. Significantly higher Fe content was observed in fish fed on T5 and lower in fish fed on T4 during present analysis. Mean Fe values were observed within the ranges given by Pirestani et al. (2009) in C. carpio. Babalola et al. (2011) observed non significant differences in Fe content among different commercial fishes of Nigeria. Significantly higher Zn was determined in fish fed with T1 while lower on T2 during present study. Contrary to our study Stezycka et al. (2003) observed higher Zn content in non-predatory fishes and marine fish species (Pirestani et al., 2009). During present study significantly higher Cu concentration was determined in fish, fed on T3 while lower for T0 diet. Contrary to our study Pirestani et al. (2009) observed higher Cu concentrations in fish collected from South Caspian Sea. During present analysis higher Mg concentrations were observed in fish fed on T1 while lower for T2 diets. Our findings confirm Babalola et al. (2011) who observed non-significant dif ferences in Mg content among different commercial fishes of Nigeria. Contrary to our observations Pirestani et al. (2009) found significantly higher Mg content in different commercial fishes of Nigeria. During present study higher K values were determined for fish fed on T2 while lower for T3. Contrary to our study significantly higher K contents were recorded in different commercial fishes of Nigeria (Pirestani et al. 2009), freshwater fish species (Achionye-Nzeh et al. 2011) and commercial fishes of Sudan (Mohamed et al. 2010). REFERENCES Achionye-Nzeh C. G., Adedoyin O. M., Oyebanji, S., and Mohammed M.O., 2011, Mineral composition of some marine and freshwater fishes. Agriculture and Biology Journal of North America. 2(7): 1113-1116. Agency for Toxic Substances and Disease Registry (ATSDR), 2004. 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